News + Updates

New GMO Alert: Betterland Foods – May, 2022

Betterland Foods™ – Food that is better for whom? Animal-free food alternatives continue to enter the marketplace with great fanfare. Many of these products are created using synthetic biology, also known as synbio, a technique that involves the genetic engineering of microorganisms to create novel ingredients that an unmodified microorganism could never produce – such as dairy or whey proteins. It’s important to note that all products of new genetic engineering techniques, includ... Read more

Non-GMO Project Data Drop – May, 2022

Watch for synbio ingredients! Why? Because customers are still shopping for non-GMO choices that exclude synbio. 65% of shoppers worry about the long-term impact of genetically engineered foods on our collective health. 60% of shoppers react negatively to the term synbio, which is why GMO companies are rebranding and using a host of other names such as “precision fermentation”  to appeal to shoppers and make GMOs sound more natural. 230+ = The number of companies usi... Read more

New GMO Alert: Recombinetics Heat-Tolerant GE Cow – April, 2022

Is a GE heat-tolerant cow a good thing? The U.S. Food and Drug Administration (FDA) has determined that a genetically engineered (GE) cow poses a low risk and does not raise any safety concerns, making it safe for human consumption. The angus cow (Bos taurus) has been engineered using CRISPR-Cas9 to be more heat-tolerant based on genetic differences identified in other breeds that are either naturally more heat-tolerant or have been cross-bred over time to be better able to thrive in wa... Read more

Non-GMO Project Data Drop – April, 2022

Who recognizes the Butterfly? Millions! 54% of North American consumers recognize the Non-GMO Project verification mark.1  Of those consumers: More than half say the Butterfly is important to them when making purchasing decisions. 88% are willing to pay a premium (up to 15%) for Verified products. 6-8% of those consumers are willing to pay a premium for Non-GMO Project Verified products over self-made claims.2 Non-GMO Project Verified + USDA Organic = The "Clean-lab... Read more

New GMO Alert: Climate Hero Super Cake Mix – March, 2022

Let them eat cake? It’s vegan— but it’s also GMO Perfect Day and its affiliate the Urgent Company are exploring new avenues for Perfect Day’s genetically  engineered (GE), animal-free dairy and whey proteins. Late last year, the Urgent Company released a new dessert under its Brave Robot brand: the Climate Hero Super Cake mix. The new offering is a vegan cake mix made with Perfect Day’s animal-free whey proteins as an egg substitute. The product is marketed to consumers... Read more

Natural Products Expo West 2022: March 8-12 in Anaheim, CA

Each spring, over 80,000 attendees descend upon Natural Products Expo West at the Anaheim Convention Center for the largest trade show of its kind. Influencers and innovators from around the world network, talk shop, and showcase the hottest trends pushing the envelope in the natural and organic food space. The Non-GMO Project team will be back again this March with the latest news on the GMO landscape, answering your questions about product verification. With nearly half of all consumers act... Read more

Non-GMO Project Data Drop – February, 2022

Who looks for the Butterfly? Millions! Shoppers prefer the Butterfly — 2 out of 3 consumers are more likely to buy products with the Non-GMO Project Verification mark. Showcase your non-GMO commitment — North American consumers say they seek out certifications when shopping more than 30% of the time. This is even more true for shoppers who prefer natural products: They spend up to half their time looking for certifications. Linkage Research September 2021... Read more

Non-GMO Project Statement to Canada’s Minister of Agriculture on Deregulation of Gene-Edited Seeds

In 2021, the Canadian government proposed regulatory guidance that would remove oversight from many gene-edited plants entering the marketplace. The Non-GMO Project is a significant stakeholder in the GMO debate, and the Product Verification Program includes many items produced or sold in Canada. In support of our Canadian colleagues at the Canadian Biotechnology Action Network (CBAN), we submitted the following letter to the Canadian Minister of Agriculture and Agri-Food. Re: Draft guidance ... Read more

New GMO Alert: Modern Kitchen – February, 2022

More synbio GMOs hitting the grocery store courtesy of Modern Kitchen After years of development, products of synthetic biology (synbio) are now entering the marketplace. We first heard about Perfect Day’s synbio dairy proteins (made using genetically engineered microbes) when they were introduced in Brave Robot ice cream. However, ice cream was just the beginning. A range of new products created using synbio are poised to enter the marketplace at an increasing pace. The Urgent Compa... Read more

Non-GMO Project Data Drop – January, 2022

Non-GMO Trends: The rise of functional beverages Non-GMO Project Verified Juice and Functional Beverages grew 5% to $4.2B according to our latest Spins 52 week data! Plant based alternative beverages with the Butterfly are the 2nd fastest growing beverage category at nearly $2B up 7% Spins 52 week ending 10/03/21  ... Read more

Non-GMO Project Data Drop – December, 2021

Shoppers are curious about where their food comes from. 97% of shoppers who look for the Butterfly are curious about where their food comes from — and 60% of them admit they have more to learn!  66% of shoppers prefer in-store shopping, with more to come after the pandemic  Customers who look for the Butterfly spend up to 54% of their time in stores seeking out their preferred certifications.   Linkage Research September 2021   Make the Butterfly easier to find... Read more

New GMO Alert: GMO-Made Egg White Proteins – December, 2021

Synbio Egg White Proteins Make Their Debut “No chicken needed.” With the help of genetic engineering, one company is making animal-free egg proteins a reality. In this case, the proteins are made through synthetic biology using genetically engineered yeast. Products of synthetic biology are considered GMOs by the Non-GMO Project Standard and, if you’ve been tracking this newsletter you’ll know, represent a new tidal wave of GMOs entering the marketplace. “World’s first animal... Read more

Non-GMO Project Data Drop – November, 2021

Gain the in-store shopping advantage. Showcase the Butterfly — Here's the numbers! 66% of shoppers prefer in-store shopping — with more to come after the pandemic! Customers who look for the Butterfly spend up to 54% of their time in stores seeking out certifications — but a quarter of them have trouble finding their favorite cert marks. Make the Butterfly easier to find in your store to improve your customer experience. Linkage Research September 2021... Read more

New GMO Alert: Plant-Based “Meat” made with GMOs – November, 2021

How was your plant-based “meat” made? More than ever, consumers are turning to plant-based meat alternatives as a way to show their solidarity with nature and their commitment to more sustainable practices. However, it’s important to note that some of these products are made with GMOs, and more are likely on the way. When ingredients are made using biotechnology, including genetically engineered microorganisms (commonly referred to  as "synbio" — short for synthetic biology), the... Read more

Food waste fighting powerhouse LOOP Mission is now Non-GMO Project Verified

Montreal, September 27th, 2021 – Ranked among the world’s best new startups and already considered a global leader in the fight against food waste, today LOOP Mission proudly announces that its catalog of cold-pressed juices and smoothies are officially Non-GMO Project Verified. The Non-GMO Project is North America’s most rigorous third-party verification for non-GMO foods and products. More than a third of food produced worldwide is wasted, which accounts for 8% of total global greenhouse... Read more

New GMO Alert: Spider Silk Proteins for Skin Care Products – September, 2021

Beauty is big biz. So it’s no surprise that GMOs are quickly making their way into personal care products. Using synthetic biology, companies can produce ingredients such as collagen and yes, even spider silk proteins! Here are two companies advancing the use of GMO-made spider silk proteins in body care products. Synthetic biology—which most often refers to the use of genetically engineered microbes—is defined as a GMO technique by our Standard. Bolt Threads Partners with Ginkgo Bi... Read more