Data Drop — The Butterfly Effect on Frozen Treats

In 2022, consumers bought $429 million¹ worth of frozen treats with the Butterfly.

We all know that Non-GMO Project verification draws sales, but the Butterfly effect is especially pronounced when it comes to frozen and refrigerated goods.

• Frozen products with Non-GMO Project verification showed +11% growth OVER products without verification.²
• The dairy and plant-based dairy alternatives saw +21% growth OVER products without verification.² 
• The Butterfly is stronger than self-made claims, too! Sales of Verified frozen foods grew more than twice as much as comparable products with a self-made non-GMO claim. The refrigerated section showed the same trend — Verified product sales grew by +8% while self-made claims went up +5.7%.²

¹SPINS 52 weeks ending 9/4/2022
²SPINS 104 weeks ending 1/1/2023