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Introducing Non-UPF Verified
March 26, 2025
WATCH
The team behind the Butterfly label is launching a new Non-UPF Verified certification to meet the need for a rigorous, science-based certification that supports a truly nourishing food system. Join us for our first open webinar for brands where we will answer frequently asked questions about Non-UPF, share some of our plans for expanding our mission this year, and let you know how to stay informed and get involved.
Elevating Your Brand Story with the Non-GMO Project & Upcycled Certified
July 24, 2024
WATCH
Join us for an exciting webinar exploring the industry's hottest labels – Non-GMO Project and Upcycled Certified. These complementary programs allow you to highlight your dedication to positively impacting the planet while communicating your efforts to the eco-conscious and mindful consumers eager to support these types of claims.
Who Is the Natural Shopper in 2024?
March 27, 2024
WATCH
Join the Non-GMO Project as we take a deep-dive into our research report on the natural shopper in 2024.
The Natural Shopper Grows Up — And Grows Down
November 8, 2023
WATCH
Join the Non-GMO Project as we take a deep-dive into our exclusive market research on shoppers in 2023. Learn how demand for our label is changing, how key target segments are shifting, and how Gen Z shoppers are shaping the future of natural and organic products. Plus: We'll share new insights on shoppers’ perception of nutrient density.