Events
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Non-UPF Verified: Collaborating with Retailers to Define What’s Next
July 30, 2025
We’re inviting retail partners to help shape the Non-UPF Verified program, a new certification that combines the Butterfly’s trusted rigor with the growing public demand for minimally processed food. Learn more about the program at nonultraprocessed.org, and join us for a Retailer Roundtable to share your insights and co-create the next step toward food integrity.
How to Land the Butterfly
August 5, 2025
12 PM Pacific
Learn more about the Non-GMO Project and how to enroll your products in our Product Verification Program by signing up for our 30 minute Verification 101 webinar. Recurring bi-weekly.
No archived events are currently available.
How to Land the Butterfly: Vitamins & Supplements
June 10, 2025
WATCH
The Butterfly carries a lot of weight with health-conscious and natural shoppers, making it a valuable asset for vitamin and supplement brands. This special webinar goes beyond the basics, diving into category-specific requirements for verification.
Introducing Non-UPF Verified
March 26, 2025
WATCH
The team behind the Butterfly label is launching a new Non-UPF Verified certification to meet the need for a rigorous, science-based certification that supports a truly nourishing food system. Join us for our first open webinar for brands where we will answer frequently asked questions about Non-UPF, share some of our plans for expanding our mission this year, and let you know how to stay informed and get involved.
Who Is the Natural Shopper in 2024?
March 27, 2024
WATCH
Join the Non-GMO Project as we take a deep-dive into our research report on the natural shopper in 2024.