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Events

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Join us at upcoming events and access recordings from previous events.

Event calendar

Upcoming events
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No upcoming events currently scheduled.

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How to Land the Butterfly

March 3, 2026


12 PM Pacific

Learn more about the Non-GMO Project and how to enroll your products in our Product Verification Program by signing up for our 30 minute Verification 101 webinar. Recurring bi-weekly.

Event Website

Come see us at Expo West!

March 3, 2026
- March 6, 2026


We're headed to Expo West in Anaheim, March 3–6, and we’d love to see you there! Visit our main booth, #1522 on the convention floor. Stop by anytime to learn how the Non-GMO Project’s expanding mission — from Non-UPF Verified to seed sovereignty — can help grow your brand. Our team is ready to talk strategy, standards and storytelling. Visit our blog to learn more.

Event Website

Free the Seed

March 4, 2026



Join us at Pali Wines, Wednesday, March 4, 2026 from 6-9 pm Pacific with guest DJ Rob Garza of Thievery Corporation as we kick off a new, industry-focused campaign uniting brands in solidarity with seed keepers and the global seed sovereignty movement. This event is held in partnership with A Growing Culture and the Non-GMO Project. Space is limited, and tickets are required. Visit our blog to learn more.

Ultra-Processing & What Comes Next

March 5, 2026



Join us March 5, 2026 at 12 pm Pacific at the Marriott, Grand Ballroom E at Expo West! As concern about ultra-processed foods intensifies, leaders across the natural products industry are grappling with the same question: what comes next? Moving beyond ingredients alone, this session examines how processing itself is shaping health outcomes, consumer trust, and the future of food. SPEAKERS: Douglas Brown, New Hope Network; Megan Westgate, Food Integrity Collective; Paul Schiefer, Amy's Kitchen; Austin Perlmutter, Big Bold Health. Visit our blog to learn more.

Non-UPF Verified Happy Hour

March 5, 2026



Join us for a Happy Hour to celebrate the launch of Non-UPF Verified! Come cheers with us on Thursday, March 5, 2026 from 2-4 pm Pacific at booth #1522. Meet the team, connect with fellow changemakers, and raise a glass to the future of food integrity. RSVP not required, but appreciated! Visit our blog to learn more.

No archived events are currently available.

Less is More: Meeting Shopper Demand for Non-Ultraprocessed Foods.

February 18, 2026
WATCH
As concern about ultraprocessed foods grows, shoppers are seeking simplicity and transparency at the grocery store. Are your shelves keeping up? Join us at 10 am Pacific, Wednesday, February 18 for “Less is More: Meeting Shopper Demand for Non-Ultraprocessed Foods.” We'll explore what today’s consumers want, how the industry is responding, and how you can prepare your store to meet rising demand for Non-UPF Verified products. Don’t miss this chance to turn emerging trends into strategies.
Non-UPF Verification Standard webinar invite cover happening on Nov 5, 2025.

Setting the Standard: What Non-UPF Verification Means for Your Brand & Store

November 5, 2025
WATCH
Our upcoming webinar "Setting the Standard: What Non-UPF Verification Means for Your Brand & Store" (10 am Pacific on Wednesday, November 5) offers a first look at the Non-UPF Standard — a crucial step forward in the movement toward a more nourishing food system. This event is essential for brands, retailers and consumer advocates working to improve product integrity and build consumer trust.
Webinar cover titled "Landing the Butterfly: Vitamin & Supplements"

How to Land the Butterfly: Vitamins & Supplements

June 10, 2025
WATCH
The Butterfly carries a lot of weight with health-conscious and natural shoppers, making it a valuable asset for vitamin and supplement brands. This special webinar goes beyond the basics, diving into category-specific requirements for verification.
Announcing Non-UPF Verified

Introducing Non-UPF Verified

March 26, 2025
WATCH
The team behind the Butterfly label is launching a new Non-UPF Verified certification to meet the need for a rigorous, science-based certification that supports a truly nourishing food system. Join us for our first open webinar for brands where we will answer frequently asked questions about Non-UPF, share some of our plans for expanding our mission this year, and let you know how to stay informed and get involved.
Who Is the Natural Shopper in 2024 webinar event cover

Who Is the Natural Shopper in 2024?

March 27, 2024
WATCH
Join the Non-GMO Project as we take a deep-dive into our research report on the natural shopper in 2024.
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