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Events

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Join us at upcoming events and access recordings from previous events.

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Upcoming events

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No upcoming events currently scheduled.

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How to Land the Butterfly

July 8, 2025
12 PM Pacific

Learn more about the Non-GMO Project and how to enroll your products in our Product Verification Program by signing up for our 30 minute Verification 101 webinar. Recurring bi-weekly.

Event Website
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INFRA Annual conference

July 21, 2025

We’ll be at the INFRA Annual Conference in St. Paul, MN, celebrating 20 years of collective action by independent, natural retailers. Come find us at booth 5B for exclusive updates, educational tools and to talk strategy with our team!

Event Website
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ConsciousCPG Summit

July 21, 2025

The Naturally Network's ConsciousCPG Summit offers a blueprint for business that's resilient, purpose-led and prosperous. Don't miss Megan Westgate’s insights on the potential of regenerative, living-systems-led leadership on day two. This virtual event runs from July 21-24.

Event Website
A woman checks a frozen product while grocery shopping, surrounded by various products in a retail store.

Non-UPF Verified: Collaborating with Retailers to Define What’s Next

July 30, 2025

We’re inviting retail partners to help shape the Non-UPF Verified program, a new certification that combines the Butterfly’s trusted rigor with the growing public demand for minimally processed food. Learn more about the program at nonultraprocessed.org, and join us for a Retailer Roundtable to share your insights and co-create the next step toward food integrity.

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No archived events are currently available.

Webinar cover titled "Landing the Butterfly: Vitamin & Supplements"

How to Land the Butterfly: Vitamins & Supplements

June 10, 2025
WATCH
The Butterfly carries a lot of weight with health-conscious and natural shoppers, making it a valuable asset for vitamin and supplement brands. This special webinar goes beyond the basics, diving into category-specific requirements for verification.
Announcing Non-UPF Verified

Introducing Non-UPF Verified

March 26, 2025
WATCH
The team behind the Butterfly label is launching a new Non-UPF Verified certification to meet the need for a rigorous, science-based certification that supports a truly nourishing food system. Join us for our first open webinar for brands where we will answer frequently asked questions about Non-UPF, share some of our plans for expanding our mission this year, and let you know how to stay informed and get involved.
Elevating Your Brand Story with the Non-GMO Project & Upcycled Certified Webinar Invite

Elevating Your Brand Story with the Non-GMO Project & Upcycled Certified

July 24, 2024
WATCH
Join us for an exciting webinar exploring the industry's hottest labels – Non-GMO Project and Upcycled Certified. These complementary programs allow you to highlight your dedication to positively impacting the planet while communicating your efforts to the eco-conscious and mindful consumers eager to support these types of claims.
Who Is the Natural Shopper in 2024 webinar event cover

Who Is the Natural Shopper in 2024?

March 27, 2024
WATCH
Join the Non-GMO Project as we take a deep-dive into our research report on the natural shopper in 2024.
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