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Think Big, Shop Little Labels

We're celebrating change for good with little labels making a big impact!

#LittleLabelsBigImpact

We’re celebrating change for good with the Think Big, Shop Little Labels campaign – and inviting everyone to shop sustainably throughout the store! By looking for Non-GMO Project Verified, Fairtrade America and the Marine Stewardship Council labels on groceries, you can be certain you’re supporting practices that are better for people and the planet. Through their rigorous standards, these third-party certifications are driving critical environmental and social change in our food systems. Celebrate the good food movement by shopping for these little labels that are making a big difference toward a better, more sustainable future for all!

For Retailers

By highlighting third-party labels making a big impact in our food system, you can help consumers shop their values throughout your store. 

Join us to help your customers make a change for good! Check out the media kit to find assets that provide simple ways to educate your customers about our little labels.

About Fairtrade America

Fairtrade logo

A nonprofit 501(c)3 organization, Fairtrade America is the world's largest and most recognized fair trade system, part of a global movement for change.

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About Marine Stewardship Council

Marine Stewardship Council Mark

Marine Stewardship Council is a global, science-based nonprofit helping to protect the ocean and safeguard seafood supplies for the future.

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About Non-GMO Project

Non-GMO Project Verification Mark

The Non-GMO Project is a mission-driven nonprofit organization dedicated to building and protecting a non-GMO food supply.

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