Natural, grass-fed and non-GMO are the top attributes for dairy shoppers!

• Sales of Non-GMO Project Verified dairy products are up 14%¹ over last year. 60% of shoppers look for the Butterfly when buying milk, and 65% look for the Butterfly on their yogurt.²
• Grass-fed dairy products are particularly popular, with sales up nearly 25.8%³ during the fall and winter months.
• The preference for natural foods continues — 60%⁴ of shoppers express doubt that lab-grown food is as safe, healthy and nutritious as food grown on a farm. 

¹SPINS 52 week ending Mar. 26, 2023
²Organic & Natural 2022 The Hartman Group, Inc.
³SPINS 12 weeks ending Jan. 29, 2023
⁴Linkage Research 2021