About the Non-GMO Project
The Non-GMO Project is a 501(c)(3) nonprofit organization committed to building and preserving the non-GMO food supply for all. We offer North America’s most trusted certification for GMO avoidance. With our Butterfly label, shoppers decide for themselves whether to consume GMOs.
The Non-GMO Project was founded by two grocery stores, The Natural Grocery Company in Berkeley, California, and The Big Carrot Natural Food Market in Toronto, Ontario. Both stores had spent the preceding years helping customers learn about GMOs in the food supply. In 2007, they combined their efforts into the Non-GMO Project.
After building a Board of Directors, identifying world-class technical administrators and revising several early versions of our Standard, the first products to bear the Butterfly label hit shelves in 2010.
Today, Non-GMO Project verification is one of the fastest-growing labels in the retail sector. We continue to raise awareness about the GMO issue through consumer education and outreach, marketing support for Verified brands, and training and merchandising materials for retailers.