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With 44% of shoppers feeling confident that they can keep up with rising grocery prices¹, the Butterfly label is still holding strong.
- 35% of consumers are not willing to give up/sacrifice the foods they purchase.¹
- 40% of shoppers looking for the added value of Non-GMO Project Verified food and beverages are willing to pay more for it.²
- The Butterfly continues to soar: Sales were up 6.8% as of March 26, reaching $42.8B annually.³
Sources:
¹ Pierce, Eric. “Faithful or fickle” Webinar from New Hope Network, 2023.
² The Hartman Group, Health + Wellness 2023.
³ SPINS 52 weeks ending 03/26/23
