With 44% of shoppers feeling confident that they can keep up with rising grocery prices¹, the Butterfly label is still holding strong. 

• 35% of consumers are not willing to give up/sacrifice the foods they purchase.¹ 
• 40% of shoppers looking for the added value of Non-GMO Project Verified food and beverages are willing to pay more for it.²
• The Butterfly continues to soar: Sales were up 6.8% as of March 26, reaching $42.8B annually.³
  

Sources:
¹ Pierce, Eric. “Faithful or fickle” Webinar from New Hope Network, 2023.
² The Hartman Group, Health + Wellness 2023.
³ SPINS 52 weeks ending 03/26/23