Marina del Rey, CA - Introducing the first soap ever made by humankind, Aleppo soap, originating in the ancient city of Aleppo, Syria. Steeped in history, Aleppo soap has been discovered in the tombs of Egyptian pharaohs, and the legendary Queen Cleopatra herself is said to have cherished its skin-nourishing qualities.
Now Non-GMO Project Verified, Lowy’s traditional Aleppo Soap is crafted using the same centuries-old recipe and artisanal soap-making process. Yet, what truly sets this soap apart is its natural composition. With just three ingredients – laurel oil, olive oil, and water – traditional Aleppo Soap is a testament to simplicity and quality, a product that has stood the test of time.
"Brands like Lowy’s who choose the rigorous Non-GMO Project Verified path are resolutely dedicated to upholding the advancement of non-GMO products. This endeavor strengthens our shared mission for natural products marked by transparency and conscientious practices."
Megan Westgate, Executive Director, Non-GMO Project.
While the skincare benefits of olive oil are well-known – a natural moisturizer rich in vitamin E and possessing antioxidant and anti-inflammatory properties – laurel oil might be less familiar. Derived from laurel berries found on bay leaves (like a Christmas wreath), laurel oil is a powerhouse with antiseptic, antimicrobial, antibacterial and antifungal properties. Eastern dermatologists and naturopaths widely recommend it for treating various skin issues, from eczema and psoriasis to rashes, cuts and burns. In ancient times, it was the only skin-safe, natural resource that effectively killed germs and bacteria, and it remains to this day one of the healthiest means of natural daily cleansing.
Lowy’s commitment to quality is reflected in their organic, vegan and non-GMO ingredients, sourced exclusively from their native habitats of the Mediterranean region. Handmade, eco-friendly and cruelty-free, Lowy’s products also support sustainability and environmental preservation, utilizing plants that last for centuries and require very little water and maintenance. Moreover, the cultivation of Lauris nobilis, the laurel oil crop, enhances biodiversity by harnessing the potential of an underutilized species -- meaning it has the capacity for broader ecological uses.
If that was not enough, as part of their social responsibility, for every bar of Lowy’s traditional Aleppo Soap sold, they donate a matching bar to a refugee in need. Recognizing the challenges faced by refugees who lack access to basic necessities, such as soap, Lowy’s strives to positively impact the overall health and well-being of those seeking refuge.
Lowy’s traditional Aleppo Soap is not a passing trend; it stands the test of time and is poised to become the first choice for health-conscious consumers. Despite its global success, it remains relatively undiscovered in America. Embrace the ancient wisdom and timeless benefits of Lowy’s traditional Aleppo Soap – where traditional cleansing meets modern, conscientious skincare.
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About
During his time in the Middle East, Ben Lowy, the founder of Lowy’s, encountered a native family deeply involved in the soap industry since 1925, who had mastered the art of traditional Aleppo soap making. Today, the third generation of this family soap maker is continuing their legacy, expanding into the United States with Lowy’s. Rooted in a rich heritage, Lowy’s is dedicated to preserving the ancient, artisanal method of soapmaking passed down through generations. With a belief in the importance of developing and globally promoting this exceptional product, Lowy's serves as a testament to the enduring artistry, skincare virtues and cultural significance of traditional Aleppo soap.
For more information visit www.lowyssoap.com or follow them on Instagram @lowyssoap.
About the Non-GMO Project
The Non-GMO Project is a mission-driven nonprofit organization dedicated to building and protecting a non-GMO food supply. The Non-GMO Project Verified seal remains North America’s most trusted third-party verification for GMO avoidance. Backed by our rigorous Standard, the Butterfly label is a meaningful way for brands and retailers to show their commitment to non-GMO choices and the food transparency that shoppers seek. Learn more at www.nongmoproject.org. Follow the Project on Facebook, Instagram, and TikTok.
Media Contact
Ben Lowy