New Reformulated B.O.S.S. Superfood Bars Are Now Non-GMO Project Verified

The bars have been reformulated with clinically researched functional ingredients targeted to support specific beneficial properties including energy, cognitive performance and focus.

HOUSTON, March 19, 2019 – Three superfood bars by B.O.S.S. Food Co.®, which have been reformulated with newer, clinically researched functional ingredients to support sports nutrition/energy, cognitive performance, and mood lift/focus, are now Non-GMO Project Verified.

All B.O.S.S. Bars, including two that were not reformulated, are produced in compliance with the Non-GMO Project standard, said founder and CEO Andrea Spirov. In addition to being Non-GMO Project Verified, the line of five plant-based B.O.S.S. bars are gluten free and paleo.

The reformulated bars include the Move Fit Energy™ bar with functional ingredients for sports nutrition, workout fuel, post-workout recovery and energy without stimulants, Think Brainpower™ bar for cognitive performance, attention and concentration, and the Smile Upbeat Focus™ bar for mood lift and five-hour focus.

New ingredients for the three reformulated bars include fermented shiitake vegetable protein, containing all 20 amino acids, that provides between 7 and 10 grams of complete vegan protein per bar. The new bars also now contain medium chain triglyceride (MCT) oil for quick energy, satiety and to assist athletic performance, brain health and optimizing beneficial gut bacteria, Spirov said. Also supporting gut health is newly added prebiotic tapioca fiber, which increases fiber to 6 to 9 grams per bar.

The Move bar has an ancient peat and apple extract clinically shown to build ATP, the body’s own energy-boosting compound. The Think bar for cognitive performance adds a spearmint extract clinically shown to help with multitasking and concentration, and the Smile bar offers five-hour focus without caffeine with an added galanga extract clinically shown to enhance mental alertness and focus. The reformulated B.O.S.S. bars are naturally sweet with no added sugar.

The line also includes the Restore bar, which promotes detoxification and immune support, and Dazzle, which supports beautiful hair, skin and nails. All bars are free from major allergens including soy, dairy, grains, peanuts and sugar alcohols.

Suggested retail price for the 1.7-ounce bars is $2.99 to $3.99, and they ship 12 to a case and 144 to a master case. More information about B.O.S.S. is available by calling 800-344-8584 and at bossfoodco.com.

About B.O.S.S. Food Co.:

Houston-based B.O.S.S. Food Co.® produces superfood bars with simple ingredients. B.O.S.S., which stands for blended original superfood snacks, has a line of five plant-based functional energy bars that are non-GMO Project Verified, paleo and grain free. The bars are crafted with ingredients that work together to taste great and combine ingredients that research indicates have similar beneficial nutritional properties. Andrea Spirov founded the company in 2015 after changing to a cleaner diet and lifestyle helped her overcome a number of major health challenges and initially sold the bars locally at farmers markets. She launched the line in the wholesale market in 2017. B.O.S.S. Bars are available at retailers in 10 states. More information about B.O.S.S. is available by calling 800-344-8584, at bossfoodco.com, or by connecting on facebook.com/bossfoodco, instagram.com/bossfoodco, twitter.com/bossfoodco, and pinterest.com/ bossfoodco.

MOVE®, THINK®, SMILE®, RESTORE® and DAZZLE® are registered trademarks of B.O.S.S. Food Co.

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