Data Drop: Dairy Takes Flight With the Butterfly

The Butterfly helps shoppers find what they’re looking for: more natural, Non-GMO Project Verified dairy, and less GMOs and synbio milk-like products!

• Verified refrigerated milk brands are reporting double-digit sales growth (up 32%) from one year ago, and up 54% from two years ago. Meanwhile, sales of dairy products without the verification mark are down 2.5%.¹
• Two-thirds of natural shoppers purchase products with the Butterfly and 85% are eager to learn how and where food is grown.²
  • 92% of people believe we must find better ways to grow food naturally, instead of introducing more science & technology into our food.³
  • 90% want their food to be natural and say GMOs are unnatural.³

Sources:
¹SPINS 52 week ending 12/31/23
²Who Is the Natural Shopper in 2024  
³Linkage Research 2023