Since our research began in 2019, U.S. and Canadian shoppers consistently align around sustainability ideals when it comes to their food and personal health. 

• 73% agree environmental health impacts personal health
• 62% worry about the long-term impact of GMOs on our collective health
• 78% believe soil health impacts nutrition and 61% agree that organic and regenerative farming can improve nutrient density

Source: The Non-GMO Project’s "Who Is the Natural Shopper in 2024" published January 2024