Data Drop: Third-Party Sustainability and Environmental Claims Are Crucial for American Shoppers

• Most Americans (84%)¹ are interested in products that are better for the environment. 
• In the U.S., 65% of seafood shoppers want sustainability and environmental claims to be clearly labeled and verified by independent organizations. 
• It’s no secret that Americans are willing to pay more for products with attributes that are important to them, but did you know the value of third-party certifications is growing? The acceptable price difference for rigorous certifications has grown since 2021.²

Check out our infographic here. 

¹GlobeScan Healthy & Sustainable Living Report 2023
²U.S. GlobeScan