- Most Americans (84%)1 are interested in products that are better for the environment.
- In the U.S., 65% of seafood shoppers want sustainability and environmental claims to be clearly labeled and verified by independent organizations.
- It's no secret that Americans are willing to pay more for products with attributes that are important to them, but did you know the value of third-party certifications is growing? The acceptable price difference for rigorous certifications has grown since 2021.2
Check out our infographic here.
1GlobeScan Healthy & Sustainable Living Report 2023