Data Drop: A Fresh Take On Produce

• Packaged produce with Non-GMO Project verification reached $3.2 billion in sales, up 4% from a year ago.  
• Packaged produce represents 7% of total Butterfly product sales, making it the 2nd largest category in dollar sales.
• The Butterfly’s most recent annual sales figure — more than $45 billion — does not include produce sold by the pound or bulk food items. That means actual annual sales, including categories not currently tracked, are likely to be significantly higher.

Source: SPINS Q4 52 weeks ending 03.24.24