Shoppers are curious about where their food comes from.
- 97% of shoppers who look for the Butterfly are curious about where their food comes from — and 60% of them admit they have more to learn!
- 66% of shoppers prefer in-store shopping, with more to come after the pandemic
- Customers who look for the Butterfly spend up to 54% of their time in stores seeking out their preferred certifications.
Linkage Research September 2021
Make the Butterfly easier to find in your store to improve your customer experience.
- The gold standard for clean food is both USDA organic and Non-GMO Project Verified! Products that carry both certifications sell better than products with only one. Non-GMO Project verification protects the organic supply chain by reducing contamination and requiring ingredient testing or tracing for high-risk GMOs—something that is not required by the National Organic Program.
- Shoppers look for the Butterfly! New research shows 57% of consumers are willing to pay a premium for Verified products.
- Contact us for more research and insights about the value of promoting Non-GMO Project Verified groceries.
- Shoppers trust the Butterfly! More consumers (+5%) are willing to pay a premium for Non-GMO Project Verified products over self-made non-GMO claims.
Linkage Research September 2021