From CRISPR Babies to Regulatory Loopholes: The New GMO Landscape
Thursday, March 7 from 4:00-5:30 PM
Marriott Platinum Ballroom 3
Join us for a conversation about the state of the non-GMO landscape, including:
- The rise and threat of emerging GMO techniques
- The steps brands are taking to keep GMOs out of consumers shopping baskets
- Consumers’ changing attitudes toward GMOs
- What the USDA’s National Bioengineered Food Disclosure Standard means for consumers, brands, and retailers
Featuring:
- Megan Westgate, Executive Director, Non-GMO Project
- Abby Cullinan, Consultant, The Hartman Group
- Justin Gold, CEO & Founder, Justin’s
- Nicole Atchison, Chief Technology Officer, PURIS
Moderated by:
Rebecca Spector, West Coast Director, Center for Food Safety
Los Angeles based naturally caffeinated energy bars company, Better Than Coffee®, is proud to announce that after completing a rigorous review process, all flavors of its energy bars are now Non-GMO Project Verified.
The Non-GMO Project’s stringent verification process includes a comprehensive review of a product’s ingredients, supply chain and manufacturing facilities to ensure end-to-end transparency. 
Created to provide a natural alternative to energy products loaded with additives and artificial sweeteners, Better Than Coffee ®’s secret is Guarana and Maca — two plants from South America.
Guarana provides a quick boost of natural caffeine. Guarana berries from South America have high caffeine content and are known for their stimulating effects, including an increase in cognitive capacity and physical vigor, resulting in a lucid energy boost different from the effects of caffeine from coffee. Long used by natives for stamina while hunting, guarana’s effects are smooth and gradual and not accompanied by a nervous sensation.
Maca is scientifically proven to help maintain an illuminating mental and physical boost. The Maca plant—also from South America—has been used as both a food and a traditional medicine in the region for over 2000 years. exhibits an anti-tiredness effect and can reduce the effects of stress when taken regularly and
Better Than Coffee® comes in 4 flavors, all Non-GMO Project Verified.
- Dark Chocolate & Coconut
- Dark Chocolate & Mint
- Dark Chocolate & Cranberry
- French Roast
The Non-GMO Project is North America’s most trusted GMO (Genetically Modified Organism) avoidance label and is founded on ensuring people were conscious of what they put in their bodies. More about the Project can be found on its website: https://nongmoproject.org/
Despite Better Than Coffee® products being Non-GMO from the start, Better Than Coffee® felt the Project Verification was a necessary step in ensuring that all who enjoy Better Than Coffee®, knew what they were buying. “Our mission has always been to be transparent in the ingredients we are using, and we are sourcing non-GMO ingredients from day 1.” said General Manager and Founder Valerie Milovic.
You can find Better Than Coffee® products online at BetterThanCoffee.com, Amazon.com and soon on Walmart.com.
About Better Than Coffee®
Better Than Coffee® was founded in California, by Valerie Milovic, a French lady, self-proclaimed “energy drink addict” working in corporate IT. After needing at least one energy drink to make it through each day, she began searching for healthier alternatives. Three years and about 3,000 homemade bars later, she found a combination that provided lasting, natural energy without coffee’s crash or energy drinks’ artificial ingredients. Valerie then partnered with nutrition experts, scrutinizing every ingredient and turning down countless recipes to arrive at the bars we make today.
To stay up to date on the latest, visit betterthancoffee.com and follow us on Instagram, and Facebook.
###
Media Contact
Valerie Milovic, Founder & General Manager
contact@betterthancoffee.com
IG @val.mil.btc
Terra Kai Organics’ Júce is now officially Non-GMO Project Verified
Washington State based organic superfood and supplement company, Terra Kai Organics, is proud to announce that all varieties of its premier and best selling product, Júce is now Non-GMO Project Verified. 
Designed to provide the fruits and vegetables which are important to the average American diet, Júce REDS, Júce GREENS, and Júce Super Fruit and Veggie Vitamin Blend are crafted with 35 or more different organic fruits and vegetables in addition to several SUPERFOODS in each serving.
The Non-GMO Project is North America’s most trusted GMO (Genetically Modified Organism) avoidance label and is founded on ensuring people were conscious of what they put in their bodies. More about the Project can be found on its website: https://nongmoproject.org/
Despite Júce being certified organic and Non-GMO from the start, Terra Kai Organics felt the Project Verification was a necessary step in ensuring that all who enjoy Júce knew what they were buying.
“Our mission has always been to simplify the benefits of organic juicing. Simplicity starts with our ingredients,” said CEO and Founder Adrian Vicente.
That simplicity, of course, doesn’t end with Júce’s ingredients. Because the organic fruits and vegetables are carefully air and freeze dried, the amazing superfood blends are not only easy to mix and serve, but easy to store with a shelf life of two years.
You can find Júce Superfoods at Costco Warehouse stores in Washington, Oregon, California, Utah, Montana, Idaho, Nevada, Alaska, and Hawaii as well as in select fine grocers such as QFC, Thriftway, Krogers. You can also find Júce online on Amazon.com, Costco.com, and Vitamin Shoppe.
Distributed by UNFI, Vitane, and DPI, it has never been easier to put Júce on the shelves of your store.
About Terra Kai Organics
Founded in Mill Creek, Wash., Terra Kai Organics was born from Founder and CEO Adrian Vicente’s appreciation of fresh produce from his grandparents' Pacific Northwest farm. As an adult living in an urban area, Vicente found it difficult to find affordable organic fruits and vegetables, making it harder to balance a healthy lifestyle with a busy schedule. Júce is a simple, affordable way to supplement a healthy diet. Terra Kai Organics is dedicated to producing organic, nutrient-dense products made from quality ingredients.
For more information, visit www.juceorganics.com and follow us on Instagram, Twitter and Facebook.
###
Media Contact
Sean Kim
sean@juceorganics.com
www.juceorganics.com
About the Non-GMO Project Standard
The Non-GMO Project is a nonprofit organization committed to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices. This important work is largely accomplished through our Product Verification Program, the foundation of North America’s most trusted and meaningful label for GMO avoidance.
Consumers trust our label because it is a third-party verification program backed by the most rigorous Standard for GMO avoidance. If you’d like to help make the Standard even stronger, you can get involved by giving us your feedback during the public comment period—it is open now!
What is the Non-GMO Project Standard?
The Non-GMO Project Standard sets the ground rules for the Product Verification Program and lays out requirements for achieving verification. It controls what can be verified under the program, which inputs must be tested and when, the action thresholds for demonstrating compliance of tested material, and requirements for protecting the identity and integrity of products in the program. To this end, the Standard was crafted with the insight and expertise of stakeholders who present a diverse range of perspectives. The Non-GMO Project continues to include a wide range of viewpoints by reviewing public comments at set intervals.
Help Make the Non-GMO Project Standard Version 15 Our Most Meaningful and Rigorous Standard Yet
Biennial revisions help keep the Non-GMO Project Standard rigorous, current, and collaborative. Prior to each revision, an initial public comment period is held for 60 days beginning in April of even years. Comments are submitted online during the public comment period. However, we welcome feedback via email at any time.
The Standards Committee will conduct an in-depth review of comments after the close of the first comment period and use the submissions to inform their decision making over the span of several meetings. The committee will then propose changes to the Standard, which will be published as a redline for a second round of public comments specific to those changes. After the second round, the Standards Committee will review comments again and create a new proposed version of the Standard.
From there, the Standard goes to the Non-GMO Project Board of Directors for final ratification. While the Board has the final decision-making authority, achieving a full consensus between the Board and the Standards Committee is always a priority.
We Want to Know What You Think
At the Non-GMO Project, we believe that consumers hold the power to collectively change the way our food is grown and made. We encourage you to vote with your dollars every day; now we encourage you to make your voice heard during the public comment period.
Get Involved
- Learn more about the revision process in this infographic
- Check out the Non-GMO Project Standard version 14.3 before you comment! Be specific—what changes are you suggesting?
- Inform yourself—read up on the Terms of Reference.
- Support your claims by submitting well-researched comments.
- Share your story. How will the proposed changes impact you?
- Constructive comments, whether in agreement or disagreement, are the most effective.
- The public comment period is open—submit your feedback now!
Biennial revisions help keep the Non-GMO Project Standard rigorous, current, and collaborative. Learn more about the Standard revision process! View the full version of this infographic.
