• In 2023, shoppers continued to look for the Butterfly, leading to $44.7 billion in Non-GMO Project Verified product sales — a growth rate of +6.5% from the previous year.
• The Non-GMO Project Verified seal is now on over 120,000 SKUs, representing about 10% of the grocery marketplace.
• The top three product categories with the highest Non-GMO Project Verified sales figures are refrigerated juices; produce; and chips, pretzels and snacks.