Get Verified
Non-GMO Project
What's Non GMO Project Verified?
Our Mission and History

Learn
What is a GMO?
GMO Facts & Impacts
Understanding Risk Status
GMO FAQ
Blog

Take Action
What You Can Do
Non-GMO Month
New GMOs Campaign
Little Labels Campaign

Did you know over 70% of products on grocery store shelves contain GMOs? GMOs can have harmful impacts on our health and environment.
Read the GMO FAQ
Get Verified
Steps to Get Verified
Verification FAQ
Technical Administrators
Testing Labs

Brand Support
Marketing & Resource Library
Co-Packer Directory
Events
Renewals
Equitable Transfer Program

Nearly a third of shoppers look for the Butterfly to avoid GMOs. Take the first step toward verification today.
Apply for Verification
Program Rules & Procedures
The Standard
Standards Committee

Got an opinion about GMOs? Your voice matters! Submit a comment to help shape the most rigorous certification for GMO avoidance.
Submit a Comment
Retailers
Find products

Get Verified

Monarch butterfly sitting on hands, palms facing up

Data Drop: Where Is the Butterfly Now?

By Non-GMO Project Staff

December 6, 2023

Is Gen Z the Greenest Generation Yet?

Holiday Gift Guide: Seed, Read and Feed

In 2023, shoppers continued to look for the Butterfly, leading to $44.7 billion in Non-GMO Project Verified product sales — a growth rate of +6.5% from the previous year.
The Non-GMO Project Verified seal is now on over 120,000 SKUs, representing about 10% of the grocery marketplace.
The top three product categories with the highest Non-GMO Project Verified sales figures are refrigerated juices; produce; and chips, pretzels and snacks.

Is Gen Z the Greenest Generation Yet?

Holiday Gift Guide: Seed, Read and Feed

At a Glance

Organization

Beyond the Butterfly

Support the Non-GMO Project

Your tax deductible donation helps to build and protect our non-GMO future. Thank you.

Donate today

Follow Us