URBL is now Non-GMO Project Verified!

URBL brand logo

[Vancouver, Canada, 07/14/21] — URBL (https://www.urblicious.com), plant-based “functional botanical” beverage shots, today announced Non-GMO Project Verification (https://www.nongmoproject.org/) for their product line “Superfood Decoctions.” The company’s ingredients, supply-chain, and production facilities demonstrated compliance in a third-party audit and verification of traceability of sourced ingredients from suppliers.

Commitment towards sustainability and transparency

“Providing clean, natural, and allergen-free ingredients that have not been genetically modified is one of our top priorities,” said Suhas Verma, founder & CEO of URBL. “We always knew that Non-GMO Project Verification (NGPV) would be the first third-party verification we would attain. Consumers are knowledgeable about the butterfly mark and know that NGPV certification offers the highest transparency with reference to GMOs. Our customers buy our products mainly for the quality ingredients, and we respect their right to know what is in our botanical shots.”

Nine representatives from different companies were involved in the process that took nearly 4 months to complete from start to finish. URBL currently has three products with 24 unique botanical superfoods, comprising of herbs, roots, fruits, and spices. A mix of powders, liquids, and different types of extracts meant the verification process had to be detailed and intense. 

“There are many products in the market that claim to be non-GMO. However, only the Non-GMO Project Verification provides a trustworthy label for non-GMO products that is enforced by third-party, independent testing. This is especially important for health-based products like ours as consumers buy our products mainly for the associated health benefits,” said Suhas Verma.

Launched in North America in 2021, URBL is currently distributed nationwide in Canada retail through UNFI Canada, their distribution partner. All the products are also available on their website and on Amazon in both US and Canada. URBL shots retail for CAD $4.99 or USD $3.99 in Canada and US retail, respectively.

About URBL

URBL is a Vancouver-based brand of premium and plant-based functional botanical beverage shots that offer the most sought-out and trendy ingredients and benefits such as adaptogens, nootropics, hepatoprotection, and natural collagen boost. Inspired by the principles of Ayurveda and Traditional Herbal Medicine (THM), URBL consists of 24 varying ingredients with every shot consisting of 10 unique superfoods. URBL is a nutritional powerhouse and the most convenient dawn-to-dusk solution to boost your physical as well as mental health – a comprehensive immune support. 

For more information visit https://www.urblicious.com or follow them on Facebook and Instagram at @urblicious. 


Media Contact

Suhas Verma