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Cookies, pies and candy canes are in abundance this time of year. Shoppers with a sweet tooth are choosing brands with the Butterfly.*
- Verified candy products are up 7%, with non-chocolate candies hitting a particularly high note at 12% growth (must be the sugar rush!)
- Sales of Verified treats from the freezer section finished the year at $429 million. Frozen pies were up by 4%, frozen sorbets rose 8.8% and frozen plant-based novelties (think Verified non-dairy desserts) grew by 5.7%.
- The Butterfly is strong among home bakers, too, with $560 million in annual sales of baking ingredients. Baking mixes grew by 9%, and pancake/waffle mixes were up 8%.
Have you seen our latest New GMO Alert on GMO sweeteners? Click here to catch up.
*According to SPINS data, sales during 52 weeks ending 9/4/2022.
