According to the Plant Based Food Association, sales of plant-based foods are growing three times faster¹ than overall retail food sales. People are looking for the Butterfly when they shop! From 2019-2021² :
Sales of refrigerated cheese and plant-based cheese grew by 17.2%, while sales of Non-GMO Project Verified products grew by 54.5%!
In frozen plant-based meat alternatives, the Butterfly effect was even more pronounced. From 10.4% sales growth of products without a GMO claim of any kind, Non-GMO Project Verified product sales grew by a whopping 71.7%!
1Plant Based Food Association website, accessed August 23, 2022.
2SPINS and the Non-GMO Project, 2022.