Non-GMO Project Data Drop – November, 2022

The latest SPINS data shows shoppers prefer apple beverages without genetically modified Arctic Apples and dairy products without the GMOs in the livestock feed.

  • Sales of Verified refrigerated eggnog and buttermilk have grown 73% since 20191. This year’s growth is already up 58% — and the holidays haven’t even started!
  • Apple juice and cider sales with the Butterfly have increased 11% year over year, with $71 million in sales so far2.

Beverages are better with the Butterfly!

Want to learn more about how consumer preferences have evolved and how certification helps products stand out on shelves? Read the SPINS + Non-GMO Project white paper here or watch the webinar here.

1Source: 104 weeks ending 12.26.21 SPINS SNE, MULO, powered by IRI.
2Source: SPINS  2021, SPINS 52 w/e Sept 4, 2022.