Non-GMO Project Data Drop – November, 2021


Gain the in-store shopping advantage. Showcase the Butterfly — Here’s the numbers!

At the Supermarket: Happy Family of Three, Holding Hands, Walks Through Fresh Produce Section of the Store. Father, Mother and Daughter Having Fun Time Shopping.

  • 66% of shoppers prefer in-store shopping — with more to come after the pandemic!
  • Customers who look for the Butterfly spend up to 54% of their time in stores seeking out certifications — but a quarter of them have trouble finding their favorite cert marks.

Make the Butterfly easier to find in your store to improve your customer experience.

Linkage Research September 2021