Who’s choosing the Butterfly? Meet the natural food shopper.
Curious about today’s natural food shoppers? We were too! That’s why, last year we conducted a large research project to uncover their shopping habits and motivations. It’s no surprise that the Butterfly ranks as “very meaningful” with these folks–they seek clean, trustworthy products and brand transparency. Here’s the full data profile on these consumers. Get to know them!
Linkage Research January 2020
