Who’s choosing the Butterfly? Meet the natural food shopper.
Curious about today’s natural food shoppers? We were too! That’s why, last year we conducted a large research project to uncover their shopping habits and motivations. It’s no surprise that the Butterfly ranks as “very meaningful” with these folks--they seek clean, trustworthy products and brand transparency. Here’s the full data profile on these consumers. Get to know them!
Linkage Research January 2020