Watch for synbio ingredients! Why?
Because customers are still shopping for non-GMO choices that exclude synbio.
65% of shoppers worry about the long-term impact of genetically engineered foods on our collective health.
60% of shoppers react negatively to the term synbio, which is why GMO companies are rebranding and using a host of other names such as “precision fermentation” to appeal to shoppers and make GMOs sound more natural.
230+ = The number of companies using synbio technology the Non-GMO Project is monitoring in the food and ag sector.
Sources: Linkage Research 2021 & Non-GMO Project Internal Data 2022