- A third of all shoppers who are aware of the Butterfly label seek it out in the dairy aisle. (Linkage 2020)
- Nearly half of all North American shoppers view lab-grown proteins and cell-cultured meat and dairy negatively. (Linkage 2021)
- 60% of shoppers doubt lab-grown food can be as safe, healthy and nutritious as food grown on a farm. (Linkage 2021)
