Who recognizes the Butterfly? Millions!
54% of North American consumers recognize the Non-GMO Project verification mark.1 Of those consumers:
- More than half say the Butterfly is important to them when making purchasing decisions.
- 88% are willing to pay a premium (up to 15%) for Verified products.
- 6-8% of those consumers are willing to pay a premium for Non-GMO Project Verified products over self-made claims.2
Non-GMO Project Verified + USDA Organic = The “Clean-label” Gold Standard. Sales of products with both certifications grew 19% during the pandemic. Products without either certification lagged behind at 13.3%.3
Sources: 1Linkage 2020, 22021; 3SPINS 52 wk 2020