Non-GMO Project Data Drop – April, 2022


Who recognizes the Butterfly? Millions!

At the Supermarket: Happy Family of Three, Holding Hands, Walks Through Fresh Produce Section of the Store. Father, Mother and Daughter Having Fun Time Shopping.

54% of North American consumers recognize the Non-GMO Project verification mark.1  Of those consumers:

  • More than half say the Butterfly is important to them when making purchasing decisions.
  • 88% are willing to pay a premium (up to 15%) for Verified products.
  • 6-8% of those consumers are willing to pay a premium for Non-GMO Project Verified products over self-made claims.2

Non-GMO Project Verified + USDA Organic = The “Clean-label” Gold Standard. Sales of products with both certifications grew 19% during the pandemic. Products without either certification lagged behind at 13.3%.3

Sources: 1Linkage 2020, 22021; 3SPINS 52 wk 2020