The Butterfly label is stronger than ever. We're sharing the latest consumer research in our webinar, The Natural Shopper Grows Up — And Grows Down. Here’s a sneak peek:

• In the last 4 years, awareness of the Butterfly has increased 12% with U.S. and Canadian shoppers.
• Core shoppers shop their values! That's 42% of the market that's willing to pay a premium for healthy food.
• Plus, purchase intent of the Butterfly label has never been higher!