Data Drop: Plant-Based Shoppers Look for the Butterfly

Did you know Non-GMO Project Verified products made up more than half (57%) of all plant-based sales last year? Here’s some more data fresh from SPINS.

• From 2019-2021, sales of Non-GMO Project Verified frozen plant-based meat increased 7-fold compared with sales growth for products without the Butterfly.
• Over the same period, plant-based cheese sales for unverified products grew by 17% while Verified options nearly doubled, at 99% growth.
• Brands with Verified plant-based food and beverages saw nearly 7% sales growth in 2022 alone.

Source: SPINS