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Data Drop: Plant-Based Shoppers Look for the Butterfly

Did you know Non-GMO Project Verified products made up more than half (57%) of all plant-based sales last year? Here's […]

Data Drop: Plant-Based Shoppers Look for the Butterfly

Did you know Non-GMO Project Verified products made up more than half (57%) of all plant-based sales last year? Here's […]

Did you know Non-GMO Project Verified products made up more than half (57%) of all plant-based sales last year? Here's some more data fresh from SPINS.

  • From 2019-2021, sales of Non-GMO Project Verified frozen plant-based meat increased 7-fold compared with sales growth for products without the Butterfly.
  • Over the same period, plant-based cheese sales for unverified products grew by 17% while Verified options nearly doubled, at 99% growth.
  • Brands with Verified plant-based food and beverages saw nearly 7% sales growth in 2022 alone.

Source: SPINS

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