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5 Ways the Non-GMO Project Protects Your Right to Choose
Exciting news! We just received brand new consumer data. Here’s a sneak peek at some of the research for U.S. and Canadian shoppers on the Non-GMO Project label. Be sure to stay tuned for more stats and a deep dive into the report.
- Overall importance of the Non-GMO Project label remains steady, even with rising food costs.
- The Non-GMO Project mark is tied with USDA Organic for most important certifications.
- The Butterfly’s popularity is growing, with even more shoppers opting for Verified products than in previous years.
Source: Linkage Research, October 2023, U.S. and Canadian shoppers
