Exciting news! We just received brand new consumer data. Here’s a sneak peek at some of the research for U.S. and Canadian shoppers on the Non-GMO Project label. Be sure to stay tuned for more stats and a deep dive into the report.

• Overall importance of the Non-GMO Project label remains steady, even with rising food costs.  
• The Non-GMO Project mark is tied with USDA Organic for most important certifications.
• The Butterfly's popularity is growing, with even more shoppers opting for Verified products than in previous years. 

Source: Linkage Research, October 2023, U.S. and Canadian shoppers