New GMO Alert: Climate Hero Super Cake Mix – March, 2022

Let them eat cake? It’s vegan— but it’s also GMO

Perfect Day and its affiliate the Urgent Company are exploring new avenues for Perfect Day’s genetically  engineered (GE), animal-free dairy and whey proteins.

Late last year, the Urgent Company released a new dessert under its Brave Robot brand: the Climate Hero Super Cake mix. The new offering is a vegan cake mix made with Perfect Day’s animal-free whey proteins as an egg substitute. The product is marketed to consumers as being better for the planet, citing both the omission of eggs and the compostable packaging.

The first product released under the Brave Robot Brand was Brave Robot ice cream, so this cake mix marks an expansion of the brand’s dessert offerings. At the moment, the yellow cake mix is available for $18 and is sold solely through the company’s website, but Brave Robot plans to eventually distribute the product through retail grocery chains.

In a related development, Perfect Day has partnered with Villa Dolce, a food service provider, to produce ready-to-bake desserts and gelato made with Perfect Day’s animal-free whey proteins. The ready-to-bake desserts will include cookie dough, pistachio cake, southern brown butter cake, and lava cake. The gelato will be available in seven flavors: sea salt vanilla & honeycomb, caramel cold brew, chocolate all’arancia, strawberry after dark, burnt caramel praline, pistachio latte, and Tahitian vanilla bean.

The new products will be available through DOT foods, a North American food industry redistributor with over 2,000 customers nationwide, including restaurants, resorts, casinos, hotels, and universities. At this time, it is unclear whether Villa Dolce’s new products will be labeled or their GE ingredients will be identified.


The Non-GMO Project’s Standard defines all crops and products developed using biotechnology, including new gene-editing techniques, as GMOs. We share this information to further one of the Project’s primary goals of creating greater transparency in the supply chain, ensuring you have the information you need to make the best choices for you, your brand, and your family. 

Please note that the information herein is for general informational purposes only and is based on the linked sources above.