Events
Join us at upcoming events and access recordings from previous events.
Event calendar
Upcoming events
Archive
No upcoming events currently scheduled.
Non-UPF Verified 101: The Why and How of the New Certification
April 2, 2026
9 am Pacific
What does it really take to grow a food brand without losing the heart, mission, and ingredient standards that made people say “yes” in the first place? Join Non-UPF Verified and YES Bar on Thursday, April 2 2026 at 9 am Pacific for an honest, practical conversation about building trust in an increasingly processed food landscape. This webinar brings together founders and industry partners to explore how emerging brands can scale thoughtfully, communicate transparently, and meet rising consumer expectations without defaulting to industrial shortcuts.
No archived events are currently available.
Less is More: Meeting Shopper Demand for Non-Ultraprocessed Foods.
February 18, 2026
WATCH
As concern about ultraprocessed foods grows, shoppers are seeking simplicity and transparency at the grocery store. Are your shelves keeping up? Join us at 10 am Pacific, Wednesday, February 18 for “Less is More: Meeting Shopper Demand for Non-Ultraprocessed Foods.” We'll explore what today’s consumers want, how the industry is responding, and how you can prepare your store to meet rising demand for Non-UPF Verified products. Don’t miss this chance to turn emerging trends into strategies.
Setting the Standard: What Non-UPF Verification Means for Your Brand & Store
November 5, 2025
WATCH
Our upcoming webinar "Setting the Standard: What Non-UPF Verification Means for Your Brand & Store" (10 am Pacific on Wednesday, November 5) offers a first look at the Non-UPF Standard — a crucial step forward in the movement toward a more nourishing food system. This event is essential for brands, retailers and consumer advocates working to improve product integrity and build consumer trust.
How to Land the Butterfly: Vitamins & Supplements
June 10, 2025
WATCH
The Butterfly carries a lot of weight with health-conscious and natural shoppers, making it a valuable asset for vitamin and supplement brands. This special webinar goes beyond the basics, diving into category-specific requirements for verification.
Introducing Non-UPF Verified
March 26, 2025
WATCH
The team behind the Butterfly label is launching a new Non-UPF Verified certification to meet the need for a rigorous, science-based certification that supports a truly nourishing food system. Join us for our first open webinar for brands where we will answer frequently asked questions about Non-UPF, share some of our plans for expanding our mission this year, and let you know how to stay informed and get involved.
Who Is the Natural Shopper in 2024?
March 27, 2024
WATCH
Join the Non-GMO Project as we take a deep-dive into our research report on the natural shopper in 2024.