John Foraker

Co-Founder and CEO of Once Upon A Farm

John Foraker is the Co-founder and CEO of Once Upon A Farm, a company on a mission to build a purpose-driven brand focused on reinventing a number of kid-food categories in the US toward better health and nutrition while driving significant positive social and environmental impact.

Prior to his new start-up, John spent more than 30 years in the natural and organic food industry running businesses with a sharp focus on sustainability and social responsibility. John was the longtime leader of Annie’s, Inc., a leading natural and organic food brand, in the US from 1999 to 2017. As CEO of Annie’s, he took the company public in 2012 under the symbol BNNY before General Mills acquired the business in 2014 for $820 million. For the following three years John ran the Annie’s operating unit and also advised General Mills’ small business incubator 301, Inc. He was recognized as an Ernst & Young Entrepreneur of the Year® 2015 in Northern California.

In August 2017, he transitioned into a new role as Chairman of the Bunny, where he continues to work with General Mills to drive leadership in company culture, organic and regenerative agriculture, and strategy support. John received a B.S. in agricultural economics from UC Davis and an MBA from UC Berkeley.