Natural Food Shoppers Seek Clean Options for Themselves–and the Planet

1 in 3 North American shoppers is more likely to buy products with the Butterfly seal.4

88% of natural food shoppers are willing to pay a premium for products with the Butterfly.5

90% of shoppers prefer to support brands that share their values. 6


Meet Your Natural Foods Shoppers

Agents of Intelligent Change


Food As Medicine

  1. Linkage Research January 2020
  2. Linkage Research January 2020
  3. 2019 Porter Novelli/Cone Purpose Biometrics Study
  4. Linkage Research January 2020
  5. Linkage Research January 2020
  6. 2019 Porter Novelli/Cone Purpose Biometrics Study