BB_lg12-tag_PMSPORTLAND, Ore. — January 14, 2013 – The Better Bean Company and its five varieties of “rethought” refrigerated beans will now add Non-GMO Project Verification to their label. The Non-GMO Project offers North America’s only third-party verification for non-GMO food and products. This endorsement represents The Better Bean Company’s ongoing commitment to use all natural ingredients sourced from regional farmers. Co-owners Keith and Hannah Kullberg created a new category of premium beans that are found in the refrigerated section of the grocery store. The beans feature organic and Food Alliance-certified beans slow cooked by hand (not just boiled), sautéed in Oregon-grown, cold-pressed high-oleic safflower oil and packaged to seal in the fresh flavors. All the ingredients are natural, gluten-free, soy-free and vegan. “We have rethought the idea that ready-to-eat beans need to come from a can,” says Keith.

“We have been working with the Non-GMO Project for the past year to pursue verification and labeling for all our products,” says Keith. “We knew from the beginning that we wanted our products to be verified by the Non-GMO Project. Consumers trust this third-party verification seal and it supports our commitment to all-natural non-GMO ingredient sourcing.” GMOs, or “genetically modified organisms,” are plants or animals that have been genetically engineered with DNA for bacteria, viruses and other animals and plants. These experimental combinations of genes cross the natural species barrier and have not been proven safe. All Better Bean products will display the Non-GMO Project seal by March 2013.

Sustainable “One-Seal” Technology

The Better Bean Company’s unique packaging is eco-friendly, and the containers are fully recyclable (#5 plastic), BPA-free and microwave-safe.  The eye-catching colors and graphics ensure the beans pop off the grocery shelf. “People are not used to buying beans in the refrigerated aisle next to the hummus,” says Keith. “We have rethought the idea that beans need to come from a can.” Most importantly, the company chose the new “one-seal” technology for its sustainable properties. Widely used throughout Europe, this system integrates the typical extra layer of plastic into the lid and represents a 30% reduction in carbon footprint. The lid is firmly sealed into place with heat and pressure, creating a food-safety barrier that peels off easily.

About Better Bean Company

Better Bean offers the first-of-its-kind refrigerated beans sustainably produced and packaged and ready to eat or heat for a quick dinner or snack. Flavors include Rethought Red Beans, Uncanny Refried Black Beans, Cuban Black Beans, Wholly Chipotle Bean Dip and Three Sisters Chili. The Better Bean product line was named a top pick among new vegan products at Natural Products Expo West in 2012. Find Better Beans at select grocers including Whole Foods Market, New Seasons, Wegman’s and more. Each flavor is available in a 14-ounce re-sealable deli tub and retails for $3.79-$3.99 MSRP. For more information, recipes and a store locator, visit Follow us on Twitter @BetterBeanCo and

About the Non-GMO Project

The Non-GMO Project is a non-profit organization committed to preserving and building sources of non-GMO products, educating consumers and providing verified non-GMO choices. Learn more about the Non-GMO Project at To get the latest non-GMO news and updates, follow the Non-GMO Project on Facebook at and on Twitter at