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Why Get Verified?

As the pioneer and established market leader for GMO avoidance, the Non-GMO Project has set the industry standard for non-GMO verification since the Butterfly first appeared on store shelves in 2010. The Non-GMO Project Verified seal gives shoppers the assurance that a product has completed a comprehensive, third-party verification for compliance with the Non-GMO Project Standard. Whether you want to demonstrate your brand’s commitment to transparency, provide consumers a choice in ... Read more

The Non-GMO Project is Headed to Natural Products Expo West

Natural Products Expo West: March 8-11 in Anaheim, CA If you're attending Natural Products Expo West this March, come say hello to the Non-GMO Project team! Stop by booth # 2557 to catch up on the latest news, learn about getting involved with the Non-GMO Project, and meet our team. You may also enjoy the following events at Expo: GMO Labeling: Regulations & Market Opportunities Saturday, March 10: 11:30 am - 12:30 pm Room: Marriott—Orange County 1 This panel will cover th... Read more

Update on the Arctic® Apple

What is the Arctic® apple? The Arctic® apple is an apple that has been genetically modified to not immediately turn brown when cut or bruised. This modification utilizes a genetic engineering technology known as RNA interference (RNAi), which interferes with the fruit’s natural production of an enzyme that causes browning (i.e., polyphenol oxidase [PPO]), thereby reducing the amount of the enzyme present in the apple. What types of Arctic® apples are available? The first Arctic... Read more

Animal Feed is the Key to a Non-GMO Future

If you eat dairy, eggs, meat, or other animal products, choosing items that are Non-GMO Project Verified is the single biggest way you can help protect a non-GMO future. That’s because the majority of genetically engineered crop acres in the United States are used for animal feed, and the Non-GMO Project is the only seal in the marketplace that requires ongoing GMO testing of feed. Why animal feed is important According to the USDA’s last agriculture census, 60% of all cropland is ... Read more

Ibotta Partners with Non-GMO Project to Celebrate Non-GMO Month

Ibotta, the third most-used shopping app in the U.S. and the largest shopping app in consumer packaged goods, today announced a new partnership with the Non-GMO Project, home to North America's leading verification program for products made according to their rigorous Standard for GMO avoidance. During October, also known as Non-GMO Month, the two organizations will work together to secure donations in support of the nonprofit's mission to raise awareness of Non-GMO Project Verified produ... Read more

Non-GMO Project Hosts Biannual Board Retreat

The Non-GMO Project is a nonprofit organization committed to preserving and building sources of non-GMO products, educating consumers and providing verified non-GMO choices. The Non-GMO Project is governed by a Board of Directors. We also work with a collaborative network of technical and expert advisors from a broad and diverse range of backgrounds and sectors. Non-GMO Project Staff, the Board of Directors, and representatives from several of our Technical Administrators recently m... Read more

Non-GMO Project Verified Seal Receives Highest Ranking for Meaningfulness from Consumer Reports

In April 2017, Greener Choices, the Food Safety and Sustainability Center at Consumer Reports, released a comprehensive assessment of the Non-GMO Project Verified Seal. Greener Choices works for sweeping, systemic change in the food system. At the core of their work is the belief that there is a clear intersection between how food is produced and public health. Greener Choices categorizes the Non-GMO Project Verified seal as, “a highly meaningful label for consumers wishing to avoid GMOs in... Read more

Shank’s Extracts Receives Non-GMO Project Verification for Two-Fold Madagascan Pure Vanilla Extract

Shank’s Extracts, a specialty supplier of natural flavoring components to ice cream, baking and beverage producers, received Non-GMO Project Verification for their Two-Fold Madagascan Pure Vanilla Extract. The Non-GMO Project is a mission-driven nonprofit organization dedicated to building and protecting a non-GMO food supply. Today, Non-GMO Project Verified remains the market leader for GMO avoidance and one of the fastest growing labels in the retail sector. “Shank’s Extracts is co... Read more

Why the Non-GMO Project Verifies Low-Risk Ingredients

One of the most common questions we get at the Non-GMO Project is why we verify products that are seemingly not at risk or at low-risk of being produced from genetically modified organisms (GMOs). While it may seem strange to have Non-GMO Project Verified salt or fruit, there are several important reasons that we verify all types of products—including those for which genetically modified versions have not yet been commercialized. Hidden high-risk ingredients First, some ingredients that seem... Read more