The right to know what’s in your food continues to ring true with consumers. According to the Hartman Organic and Natural Report 2018 consumer awareness of GMOs is almost universal at 97%. The growth in consumer awareness also aligns with an increasing amount of consumers seeking to avoid GMOs. Hartman reports that 46% of shoppers deliberately avoid GMOs when shopping.
This finding aligns with the continued growth of sales of Non-GMO Project Verified products which is now estimated to be at... Read more