Snack Factory® Pretzel Crisps® Now Non-GMO Project Verified

SF PC Logo BW without LineNew designation highlights Pretzel Crisps’ dedication to simple, natural ingredients

Snack Factory® Pretzel Crisps®, the world’s first – and the original – flat-baked pretzel cracker, today announces that it has achieved Non-GMO Project Verification from The Non-GMO Project. Snack Factory Pretzel Crisps have long been known as a popular “better for you” snack option and the brand is now solidifying its commitment to providing quality, wholesome offerings by taking steps to become a completely clean food.

“For more than a decade, Pretzel Crisps have led the snack category with innovative products that consumers love, so earning the Non-GMO Project Verification was a natural progression for us,” said Peter Michaud, Senior Vice President and General Manager of the Clearview Foods Division of Snyder’s-Lance. “We remain committed to making the most delicious, wholesome snacks that we possibly can, and we’re proud to be working with the Non-GMO Project to evolve the entire Snack Factory portfolio to reflect a clean, Non-GMO Project Verified seal.”

Snack Factory Pretzel Crisps received Non-GMO Project Verification after a rigorous testing process to ensure that all ingredients met the Non-GMO Project’s heightened standards. Made with a simple ingredient list, Non-GMO Project Verified Pretzel Crisps will have the same great taste and crunch that fans have grown to love. Snack Factory will begin introducing Non-GMO Project Verified versions of its popular Original, Everything, Sesame and Original Minis Pretzel Crisps across retailers nationwide, as well as Non-GMO Project Verified Classic and Supreme Pretzel Crisps which are available at natural food stores, starting in Fall 2015.

Made with high-quality, all-natural ingredients, Snack Factory Pretzel Crisps are only 110 calories per serving and contain no saturated fat, trans fat, cholesterol, preservatives, artificial flavorings or colors. Non-GMO Project Verified Pretzel Crisps may be found in the deli section at local grocery stores nationwide. For more information about the entire Pretzel Crisps range, please visit:


Since 2004, Snack Factory® Pretzel Crisps® have reinvented the pretzel category, winning over the hearts and taste buds of snackers everywhere as the world’s first – and the original – pretzel-shaped cracker. Snack Factory Pretzel Crisps are made with naturally nutritious and simple ingredients, without any trans fat, saturated fat or cholesterol. With dozens of delicious and savory flavors to choose from, it’s no wonder Snack Factory Pretzel Crisps are the go-to snack for dipping, topping, pairing and sharing!

Snyder’s-Lance, Inc., headquartered in Charlotte, NC, manufactures and markets snack foods throughout the United States and internationally. Snyder’s-Lance’s products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder’s-Lance has manufacturing facilities in North Carolina, Pennsylvania, Indiana, Georgia, Arizona, Massachusetts, Florida, Ohio and Wisconsin. Products are sold under the Snyder’s of Hanover®, Lance®, Cape Cod®, Snack Factory® Pretzel Crisps®, Late July®, Krunchers!®, Tom’s®, Archway®, Jays®, Stella D’oro®, Eatsmart™, O-Ke-Doke®, and other brand names along with a number of third party brands. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels. LNCE-G

Tracy Dabakis
Marlo Marketing