Report: Terminology proposed in USDA GMO labeling rule would confuse and mislead consumers

On May 3rd, the USDA released its long-awaited draft of a National Bioengineered Food Disclosure Standard, pursuant to a law passed in July 2016. While there are many aspects of the draft that warrant comment (check out our complete list here), one thing that is particularly outrageous is the terminology proposed. Under the proposed rule, it would become illegal to make a GMO disclosure using anything other than these two terms: bioengineered and “BE.” In order to help establish just how misleading and confusing this would be, the Non-GMO Project compiled a brief report on public understanding and usage of terms related to GMOs. Click here to download the report.

 

The chart above is excerpted from the Non-GMO Project’s report on public understanding and usage of terms related to GMOs; it includes terms used in average monthly Google searches from July 2017 through June 2018 and clearly shows that the public does not use the terms proposed in the USDA’s draft standard for GMO disclosure.