Purely Elizabeth Products Receive “Non-GMO Project Verified” Certification

September 8, 2011 New York, NY Purely Elizabeth (www.purelyelizabeth.com) today announced that several of its products, including their Cookie Mixes and Ancient Grain Granola Cereals, have received “Non-GMO Project Verified” status from the Non-GMO Project, a non- profit multi-stakeholder collaboration committed to preserving and building sources of non-GMO products, educating consumers and providing verified non-GMO choices.

“I started Purely Elizabeth because I wanted to offer consumers healthier food alternatives, and providing foods that are non-GMO goes hand in hand with that,” said Elizabeth Stein, founder and CEO of Purely Elizabeth. “This certification shows our commitment to providing customers with the highest quality products that are both good for them and the planet.”

GMOs (or “genetically modified organisms”) are organisms that have been created through the gene-splicing techniques of biotechnology. This relatively new science allows DNA from one species to be injected into another species in a laboratory, creating combinations of plant, animal, bacteria, and viral genes that do not occur in nature or through traditional crossbreeding methods.

“We believe that that everyone has a right to know what’s in their food, and should be able to avoid GMOs if they want to,” said Megan Westgate, Executive Director of the Non-GMO Project. “We offer North America’s only third party verification and labeling for non-GMO food and products, and we’re thrilled to award the ‘Non-GMO Project Verified’ status to Purely Elizabeth’s cookie mixes and ancient grain granola cereals.”

All of Purely Elizabeth’s products are certified vegan and certified gluten-free and use all-natural and organic nutritious ingredients. Products are available at independent grocery stores and major retailers around the country. For more information on Purely Elizabeth, please visit www.PurelyElizabeth.com.

About Purely Elizabeth:

Purely Elizabeth is a small family-owned natural foods company committed to healthy eating, healthy living and a healthy planet. Founded in 2009 by certified holistic nutrition counselor Elizabeth Stein, Purely Elizabeth is committed to providing the tastiest healthy alternatives in the vegan and gluten-free marketplace. The current product line includes all-natural and organic pancake mix, muffin mixes, cookie mixes and now granola cereal free of refined sugar, dairy and gluten. As a member of 1% for the planet, Purely Elizabeth donates a percentage of its proceeds to environmental causes. For more information about Purely Elizabeth, visit: http://www.purelyelizabeth.com or follow us on twitter @purelyelizabeth.