Pre® Brands Beef is Officially Non-GMO Project Verified
Non-GMO from the start, the most innovative brand in beef now bears the consumer-prized label.
CHICAGO, IL, October 3, 2018 – Pre®, the rapidly growing premium, packaged fresh foods brand, announced today that its full line of grass-fed and finished beef is now Non-GMO Project Verified. Founded on 100% transparency, Pre announced this development as part of its continued commitment to providing consumers the highest quality food that they can feel good about choosing.
Pre has brought to market what consumers want since its launch in 2015. All Pre beef is grass fed and finished, sourced from nutrient-rich pastures and raised with care, with no added antibiotics and no added hormones. Now touting widelysought-after Non-GMO Project Verification, Pre gives consumers even more reason to trust and enjoy Pre beef.
A key distinction for discerning shoppers, Pre’s new status does not indicate any change in products.
“It’s a third-party certification of a quality our products have always had, alongside other rigorous specifications that result in the most consistent, best-tasting, highest quality beef in the world. We want consumers to love the eating experience but also – just as importantly – feel good about choosing Pre from health, safety and social perspectives,” says Patricia Willmot, Pre’s Chief Operating Officer.
For beef, Non-GMO Project Verified means animals were not fed a diet containing genetically engineered crops. Pre cattle consume only grass – never grain, which may have negative nutritional implications and contain genetically modified corn or soybeans.
“We’re proud to be Non-GMO Project Verified and excited to confirm for consumers what has always been true,” adds Lenny Lebovich, Pre’s Founder and CEO. “We hope it instills further confidence in those who want the best for themselves and their families.”
For more about Pre and Non-GMO Project, visit: https://www.eatpre.com/pages/pre-beef-is-non-gmo-project-verified
About Pre® Brands:
Pre® is a premium, packaged fresh foods brand committed to providing consumers products that deliver on taste, health and transparency, and the confidence to choose and prepare them. Through revolutionary selection criteria and packaging, Pre consistently delivers an outstanding eating experience. Dedicated consumer engagement informs Pre’s insights- and data-led business model and investment in driving demand. Their groundbreaking pasture-to-package approach has helped make Pre the fastest growing beef brand (Nielsen Fresh Facts, 1/1/16 -12/31/17).
Pre’s lineup includes steaks, ground beef and seasonal cuts, sold nationally at retail and online. More at www.eatpre.com.
Kristen Wilk, MS, RDN
Communications Marketing Manager, Pre® Brands