popchips Earns Non-GMO Project Verification

Los Angeles, CA (February 26, 2015) — popchips Inc., popchips_logo_RGB_redthe innovative popped snack company, is pleased to announce that seven of its flavors are now Non-GMO Project Verified, underscoring the brand’s dedication to healthier snacks.

“Research shows that a majority of Americans are very concerned about genetically modified organisms (GMOs) in their food, which is why popchips is committed to producing snacks made from the purest ingredients,” says Marc Seguin, Chief Marketing Officer for popchips. “Receiving Non-GMO Project Verification for so many of our flavors validates our efforts to produce snacking options that people can feel confident about choosing.”

The Non-GMO Project is North America’s only third-party verification and labeling organization for non-GMO food and products. The popchips flavors that earned Non-GMO Project Verification underwent a series of rigorous tests and audits to ensure that they adhere to the Non-GMO Project’s strict Standard for GMO avoidance. Those flavors include:

  • barbeque
  • sea salt
  • sea salt & vinegar
  • sweet potato
  • veggie sea salt
  • veggie hint of olive oil
  • veggie tuscan herb

As the brand continues to expand its flavor lineup, popchips will remain dedicated to creating non-GMO products.

About popchips:

popchips, one of the hottest snack brands in North America and the UK, is a delicious line of popped potato, tortilla and corn chips with all the flavor and half the fat of fried chips. popchips has been winning awards and acclaim since its launch in 2007, while garnering a passionate following among trendsetters, moms, sports enthusiasts, and celebrities alike. popchips’ fans include Jillian Michaels, Ashton Kutcher, and Sean (Diddy) Combs.

popchips are now sold at over 30,000 retail locations across North America and the UK, including Whole Foods Market, Safeway, Kroger, Target, Walgreens, Wegmans, Loblaws, select Costco locations, and online at store.popchips.com. For more information about the company and its products, pop over to www.popchips.com, become a fan on Facebook, or follow them on Twitter.