Retailers started the Non-GMO Project, and their role in educating shoppers is critical to our strategy. That's why it's so great to see promotions like this effort from PCC Natural Markets in Seattle/Puget Sound region. PCC is the largest consumer-owned natural food retail co-operative in the United States, with nine stores owned by nearly 45,000 members. These photos were taken in the Freemont store in mid-March 2011.

[slideshow id=5]