After Decades of Only Quality Ingredients, Mum-Mums is Officially Going Non-GMO Project Verified

Parent Trusted for over 25 years, Baby Mum-Mum has products that are officially Non-GMO Project Verified!


Food labels are more confusing than ever, making it difficult for parents to choose the right foods for their child. This is especially true for those parents aware of GMO’s. Baby Mum-Mums has never strayed from their mission to provide the highest quality rice biscuit available on the market, with as few ingredients as possible, while maintaining awareness of environmental impact. Want-Want Holdings, Ltd, makers of Baby Mum-Mum, is pleased to announce that two of our most popular flavors – Baby Mum-Mum Original Rice Rusks and Baby Mum-Mum Vegetable Rice Ruskshave been approved to proudly bear the Non-GMO Project Verified emblem. This is such an important initiative for us that we are working towards Non-GMO Project Verification for our other products as well.

GMO stands for genetically modified organisms and indicates that the genetic material of a living organism has undergone artificial manipulation in a laboratory. Although the United States does not currently require companies to disclose whether or not there are GMO’s in their products, more than 60 countries around the globe have restricted or altogether banned the sales and production of GMO’s.

GMO’s negatively impact every part of our food supply systems from soil to animals to farmers. Although long-term effects of GMO’s remain unknown, GMO crops are known to be responsible for the creation of “super bugs” and “super weeds” which require greater amounts and higher strength toxic poisons to keep those bugs and weeds from harming crops.  

Non-GMO Project Verified
Even for parents new to the potential dangers of GMO’s, the right to know what they are feeding their children is imperative.  The Non-GMO Project is a non-profit organization committed to preserving and building the non-GMO food supply, educating consumers, and providing verified non-GMO choices because they believe that everyone has a right to know what is in the food they’re eating. Products must undergo a thorough evaluation and testing to be approved by the Non-GMO Project and Want-Want Holdings, Ltd is proud to be a part of the non-GMO movement.  

As Colleen Hurley, registered dietitian and certified kid’s nutrition specialist, explains: “As if what we currently know about GMO’s isn’t alarming enough, it’s actually what we don’t know that is even more frightening.  There is no long term evidence of impacts on our health and our environment, so how can we hand a child a food that could potentially hinder healthy development? Baby Mum-Mum has always been of the mindset: Why take the risk? This started with keeping food allergens out of their products and GMO’s are no exception.”

About Baby Mum-Mum
Baby Mum-Mum is manufactured by Want-Want Foods Ltd, a company with over 50 years of experience in producing high quality food products. Today, Want-Want is headquartered in Shanghai, China and has grown to become the largest
maker of rice snack products in the world. Want-Want is a listed company on the prestigious Hong Kong Stock Exchange.

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For further information about Baby Mum-Mum or for media related inquiries, please contact Colleen Hurley, RD at (708) 228-6703 or via email at