Non-GMO Project Data Drop – January, 2022


Non-GMO Trends: The rise of functional beverages

At the Supermarket: Happy Family of Three, Holding Hands, Walks Through Fresh Produce Section of the Store. Father, Mother and Daughter Having Fun Time Shopping.

  • Non-GMO Project Verified Juice and Functional Beverages grew 5% to $4.2B according to our latest Spins 52 week data!
  • Plant based alternative beverages with the Butterfly are the 2nd fastest growing beverage category at nearly $2B up 7%

Spins 52 week ending 10/03/21