Non-GMO Month 2012: A Resounding Success


The third annual Non-GMO Month in October was a resounding success, and we would like to offer a huge THANK YOU to everyone who participated! We’re especially inspired by the more than 1,500 retailers across the U.S. and Canada who worked with us throughout the month to promote non-GMO choices and educate their shoppers, staff and communities.

With the vote on proposition 37 coming up in California next week, and consumer awareness and demand for non-GMO food at an all-time high, we’ve never been busier here at the Non-GMO Project. A quick review of Non-GMO Month metrics proves the point:

Non-GMO Month in Numbers
1,500 Participating Retailers
100,000 Non-GMO Project Pocket Guides distributed
110,000+ Visitors to our websites
14,000 entries in our online Daily Giveaway Contest
4.47 million impressions on Facebook
2.8 million impressions on Twitter
10,000 Non-GMO Project tote bags handed out
784 Products Verified in the 90 days leading up to Non-GMO Month
189 new inquiries about Product Verification Program enrollment

It’s worth noting that in addition to the amazing volume of engagement, the quality of participation has also been impressive. Take a look at submissions for our Non-GMO Month Retailer Endcap Contest and you’ll see what I mean! We got so many incredible entries that we couldn’t choose just one. Even narrowing it down to the top 5 was difficult, and we applaud the creativity and passion of everyone who participated.

Non-GMO Month Retailer Endcap Winners (click here for a slideshow)
Good Earth Natural Foods in Fairfax, CA
Nature’s Pantry in Fishkill, NY
Viroqua Coop in Viroqua WI
South Glenn Whole Foods Market in Centennial, CO
The Gentle Rain Natural Health Food Store in Stratford, ON Canada

Thank you again to everyone who helped make this Non-GMO Month such a huge success. We can’t wait to do it again next year!

–Megan Westgate, Executive Director