Berkeley, CA – June 27, 2012 – Nature’s Express, a restaurant in Berkeley, California has become the first restaurant to offer menu items verified by the Non‐GMO Project. At natural grocery stores, Non‐GMO Project Verified is already the fastest growing label claim in the industry, with over $2 billion in annual sales. With this inaugural restaurant verification, Nature’s Express is paving the way for the restaurant sector to follow suit.
GMOs, or “Genetically Modified Organisms,” are plants or animals created through the process of genetic engineering. This experimental technology forces DNA from one species into a different species. The resulting GMOs are unstable combinations of plant, animal, bacterial and viral genes that cannot occur in nature or in traditional breeding. Studies increasingly show a connection between GMOs and an array of health risks and environmental concerns.
While GMOs are labeled or banned in most developed countries, in the U.S. and Canada they are unlabeled and are found in more than 70% of processed food. As Americans increasingly look to avoid GMOs, the Non‐GMO Project label has gained rapid popularity, growing 219% last year. But until now, the labeling has been restricted to grocery stores.
“People have a right to know what they’re eating,” says Megan Westgate, Executive Director of the Non‐GMO Project. “Whether dining in or eating out, most of us don’t want experimental genetically engineered ingredients. Now that Nature’s Express has Non‐GMO Project Verified menu items, Berkeley residents will be the first in the nation to have a reliable non‐GMO restaurant option.”
Nature’s Express currently has 11 items that are verified by the Non‐GMO Project. Items are flagged on menu boards and to‐go containers with the Project’s trademark butterfly logo, and a special Non‐GMO Menu features only verified items.
Dr. Carl Myers, owner of Nature’s Express says “We have always used non‐GMO ingredients when possible. We agree with the scientists who believe GMs should have been rigorously tested before they became a major part of our food supply. By becoming Non‐GMO Project Verified, we have taken action on our concerns.”
“Until we started this project, we didn’t realize just how saturated the food supply is with GMOs,” explains Molly Patrick, Chief Customer Officer of Nature’s Express.
“After a year of working with our suppliers and ingredients, we are pleased to have menu items that are Non‐GMO Project Verified, and we hope that other restaurants will follow our lead.”
FOR IMMEDIATE RELEASE
Contact: Molly Patrick
About Nature’s Express
Nature’s Express is a vegan restaurant in Berkeley, CA .
All food served by Nature’s Express is made in‐house. Our mission is to provide
affordable, non‐GMO options for people who are choosing to eat less meat and
About the Non-GMO Project
The Non‐GMO Project is a non‐profit organization committed to preserving and building sources of non‐GMO products, educating consumers and providing verified non‐GMO choices.