November 27, 2012 – Mindful Meats is pleased to offer the first and, currently, only Non-GMO Project Verified beef products in the United States. Based in Northern California, Mindful Meats works with a small group of organic, pasture-based farmers from Marin and Sonoma counties to bring beef cuts to grocery stores and restaurants.

It is Mindful Meats’ mission to increase consumer access to pasture-raised and organically produced beef. In addition to being CCOF certified organic, being Non-GMO Project Verified ensures that they bring truly organic beef to those who want it.

Mindful Meats was founded by Claire Herminjard and Stephen Goldmann in early 2011. The founders are committed to building the supply chain of food produced without genetically modified organisms (GMOs).

“I started Mindful Meats after learning that livestock consumes the largest percentage of US commodity grains, most of which are genetically engineered. Our team sees our role in improving our nation’s food supply by building a meat company that focuses on transparency and accountability. We are honored to bring healthy protein to families who are looking for alternatives to conventionally produced meats.” Claire Herminjard

Mindful Meats is launching in Palace Market in Point Reyes Station, CA and Mill Valley Market in Mill Valley, CA in December. Find them at Good Earth Natural Foods in Fairfax, CA in January.

Learn more at www.mindfulmeats.com, or contact Claire at claire [@] mindful meats [dot] com. To learn more about the Non-GMO Project, please visit: www.nongmoproject.org.