“Fresh”: A Review

As an intern with The Non-GMO project this fall I have begun to notice that the US food chain from farmer to consumer is much more complex than I originally thought.   I decided to do a little research to uncover the complexities and have come across many films on this issue including Food Inc., The Future of Food and Fresh. I have found that all of these films are informative on the problems which arise from the industrialization of food, however Fresh seems to be the best example of a film that focuses on the potential solutions fromfresh-the-movie all aspects of the food chain (farmer, distributer, retailer and consumer).  The film coherently outlines the risks of our current food system including food contamination, environmental pollution, depletion of natural resources, and health consequences.  In addition, it strongly emphasizes the alternatives to the system.  Fresh demonstrates how individuals and communities across the nation are choosing different modes of food production and consuming, ranging from a medium sized organic farm (Joel Salatin), to an urban farmer (Will Allen), to a super market owner who sells primarily local products (David Ball).  While Fresh does not directly address GMOs in our food system, I would still recommend the film to anyone who is interested in finding out just how your food gets from farm to fork.

For more information on the film and trailers visit the official website at http://www.freshthemovie.com/.

Fresh is a film by Sofia joanes made in 2009.

“If Food Inc. was your wake up call, Fresh, The Movie is your call to action. Fresh’s strength is that it shows the incredible creativity of individuals who are devoting their lives to producing food differently.”

– EcoSalon.com

Posted by Halley Everall, Administrative Intern for The Non-GMO Project.  Halley is currently a senior at Scripps College, with a dual major in Humanities and French with an emphasis in Environmental Studies.