- Commitment to Consumer Trends Continues
- Barry Callebaut now offers Non-GMO Project Verified organic white and milk chocolates
- Barry Callebaut’s portfolio of Non-GMO Project Verified chocolates and cocoa powders grows to 26 products
CHICAGO – (February 1, 2017) – Barry Callebaut – the world’s leading manufacturer of high-quality chocolate and cocoa products – today announced that three additional chocolates have been verified by the Non-GMO Project. Barry Callebaut’s Organic Milk Chocolate Callets ™, Organic Milk Chocolate EZmelt and Organic White Chocolate 1000 Count Chips were recently verified by the organization. These are the first milk and white chocolates that Barry Callebaut has had verified, and the addition of these products brings Barry Callebaut’s total of Non-GMO Project Verified products to 26 items.
Barry Callebaut’s Non-GMO Project Verified products provide the industry with the ingredients needed to address a trending shift in consumer perception regarding GMOs. A September 2016 report by the Mintel Group noted that 44% of new food products introduced between 2013-2016 claimed to be non-GMO, noting that companies are responding to increased consumer demand.
“Today more than ever, consumers are researching the ingredients in food and beverage products and making very deliberate purchase decisions based on those ingredients,” said Dave Johnson, CEO and President Americas of the Barry Callebaut Group. “Barry Callebaut is committed to providing our customers with chocolate and cocoa products that directly respond to consumer trends and our Marketing and R&D teams will continue to innovate our offering to meet those needs.”
The Non-GMO Project is a mission-driven nonprofit organization dedicated to building and protecting a non-GMO food supply. The Non-GMO Project is North America’s only independent verifier of products and those bearing the seal have been produced and verified according to consensus-based best practices for GMO avoidance. The Non-GMO Project is committed to consumer education and outreach programs; marketing support provided to Non-GMO Project Verified brands, and training resources and merchandising materials provided to retailers.
For information on GMOs and the Non-GMO Project – including a complete list of Barry Callebaut products verified by the organization – please click here to be taken directly to the site.
About Barry Callebaut Group (www.barry-callebaut.com):
With annual sales of about CHF 6.7 billion (EUR 6.1 billion / USD 6.8 billion) in fiscal year 2015/16, the Zurich-based Barry Callebaut Group is the world’s leading manufacturer of high-quality chocolate and cocoa products – from sourcing and processing cocoa beans to producing the finest chocolates, including chocolate fillings, decorations, and compounds. The Group runs more than 50 production facilities worldwide and employs a diverse and dedicated global workforce of close to 10,000 people. The Barry Callebaut Group serves the entire food industry, from industrial food manufacturers to artisanal and professional users of chocolate, such as chocolatiers, pastry chefs, bakers, hotels, restaurants or caterers. The two global brands catering to the specific needs of these Gourmet customers are Callebaut® and Cacao Barry®. The Barry Callebaut Group is committed to sustainable cocoa production to help ensure future supplies of cocoa and improve farmer livelihoods. It supports the Cocoa Horizons Foundation in its goal to shape a sustainable cocoa and chocolate future.