Why Participate?

The Non-GMO Project offers North America’s only independent verification for products made according to best practices for GMO avoidance. The Project was conceived of by retailers, who wanted an easy, consistent way to help shoppers see which products were committed to non-GMO ingredients. Prior to the Project, there was no consistency in non-GMO labeling claims. Manufacturers made claims according to their own internal criteria, which ranged from rigorous to meaningless and either way offered no transparency to the consumer. Unlike many “absence claims” made about GMO content (e.g. “GMO free”), the Non-GMO Project offers a truthfully worded claim, “Non-GMO Project Verified,” which includes a URL so that consumers can find out more about what this means. “GMO free” and similar claims are not legally or scientifically defensible. The Project’s claim, on the other hand, offers a true statement acknowledging the reality of contamination risk and stating simply that the product in question has been “verified” by the Project. Our verification is an assurance that a product has been produced according to consensus-based best practices for GMO avoidance, including testing of risk ingredients.

For companies that are already operating a non-GMO system, the Project offers a way for you to share your diligence with consumers in a valid, meaningful way. For those not yet using GMO controls, our program gives you the support and structure you need to meet consumer expectations that natural and organic products do not contain GMOs.

To request more information, or to enroll in the Product Verification Program, please fill out an Enrollment Inquiry.

To find out more about process, costs, or claims, use links in the left-hand navigation of this page.