Archive for the ‘News’ Category

Vignolo Farms & Top Brass Receive Non-GMO Project Verification for Potatoes and Grapes

Tuesday, June 16th, 2015

topbrass logo in png formatVignolo Farms/Top Brass is pleased to announce that their California-grown grapes and potatoes are now Non-GMO Project Verified, underscoring the 75-year-old family farm’s dedication to today’s consumer.

“Research shows that a majority of Americans are very concerned about genetically modified organisms (GMOs) in their food, which is why we are committed to meeting and exceeding consumers’ expectations with our fresh fruits and vegetables,” says Brett Dixon, President of Top Brass. “Receiving Non-GMO Project Verification is another example of how we are continually looking to communicate the added value of our produce.”

The Non-GMO Project is North America’s only third-party verification and labeling organization for non-GMO food and products. Top Brass’s grapes and potatoes that earned Non-GMO Project Verification underwent a series of rigorous tests and audits to ensure that they adhere to the Non-GMO Project’s strict Standard for GMO avoidance.

Verified products are produced in compliance with the Non-GMO Project Standard—that means Top Brass follows rigorous best practices for GMO avoidance, including segregation and traceability to prevent contamination. GMOs, or “genetically modified organisms,” are plants or animals that have been genetically engineered with DNA from bacteria, viruses, and other animals and plants.

About Top Brass

Top Brass is the official and only sales agent for Vignolo Farms a 75+ year old family owned farm in the San Joaquin Valley of California. Additional information can be found at

Non-GMO Project Publishes Updated Standard

Friday, June 12th, 2015

NGP-Seal_webRGBFollowing three rounds of public comment, the Non-GMO Project recently published version 12 of its comprehensive Standard for GMO avoidance. The only standard of its kind, the Non-GMO Project Standard has been subject to public comment periods and corresponding development since 2007. The Standard is the foundation of the Project’s verification program, through which products earn the right to use the iconic non-GMO butterfly label. To date, more than 33,000 products have achieved compliance.

“Prescribing best practices for GMO avoidance is a highly specialized, technical undertaking,” said Non-GMO Project Executive Director Megan Westgate. “Finished products cannot be reliably tested for GMO content; our standard requires engagement from the full supply chain to ensure meaningful testing. Process-based specifications for traceability and segregation practices complement the comprehensive ongoing testing requirements. We are always seeking a balance between meaningfulness and achievability.”

The new Standard reflects input from a record number of public commenters, with more than 300 stakeholders weighing in on critical topics ranging from synthetic biology to livestock feed. All input is reviewed and deliberated on by a Board-appointed Standard Committee of expert representatives, and proposed changes are presented for further public input prior to ratification. “We are committed to transparency and rigor,” said Westgate. “Our Standard revision process reflects a core belief in people’s right to participate in shaping the future of food.”

Version 12 of the Non-GMO Project Standard also reflects a complete overhaul of the formatting. “Standards are notoriously dense and difficult to navigate,” continued Westgate. “With this redesign, the Non-GMO Project Standard has become one of the cleanest, most navigable product standards in the world.” The new format includes a number of features for enhanced accessibility, including information mapping, a reorganized table of contents, and hyperlinked section references.

With experimental genetic engineering techniques emerging at a rapid pace, the Non-GMO Project Standard continues to respond and evolve. The next opportunity for public input to the Standard will be during the 2015 comment period, beginning later this month. Information about the process, as well as an outline of changes from version 11 to version 12 of the standard, can be found on the Non-GMO Project’s website.


About the Non-GMO Project
The Non-GMO Project is a nonprofit organization committed to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices. Find out more at

Victoria Premium Pasta Sauce Receives Non-GMO Project Verification

Thursday, June 11th, 2015

Victoria_FullLogoLockup (2)Victoria Fine Foods (VFF), the #1 slow kettle cooked pasta sauce manufacturer in the US, announced today that they have received Non-GMO Project verification on their Victoria flagship premium pasta sauces, to build upon their previously verified Victoria Vegan line.

Brooklyn-based Victoria Fine Foods, founded in 1929, is committed to using only the best ingredients supporting the brand’s philosophy of Ingredients Come First®. VFF is a strong supporter of non-GMO food and the value of becoming Non-GMO Project Verified. The Non-GMO Project is a non-profit organization that offers North America’s only third party verification and labeling for non-GMO (genetically modified organism) food and products.

“We are delighted to receive official Non-GMO Project Verification for our flagship line of Victoria Premium pasta sauces indicating that we have met the Non-GMO Project’s stringent guidelines,” indicated Don Davide, Chief Strategy Officer at Victoria Fine Foods. “Non-GMO foods are a growing consumer trend and verification provides the public assurance that products have been grown and handled according to strict procedures. This is perfectly in sync with both our Ingredients Come First approach and our continued efforts to lead the category as innovators in specialty foods.”

Victoria Premium sauces that are now Non-GMO Project Verified include: Victoria Marinara, Tomato Basil, Fradiavolo, Roasted Garlic Chianti Wine Marinara, Italian Veggie Marinara, Low Sodium Marinara, Low Sodium Tomato Basil, Low Sodium Fradiavolo. In addition, an Organic Garden Herb Marinara is also Non-GMO Project Verified. All of the Victoria Vegan sauces have been Non-GMO Project Verified since 2012, showing their leadership in the non-GMO movement. These include Victoria Vegan Vodka Sauce, Vegan Alfredo Sauce, Vegan Artichoke Alfredo, Vegan Red Pepper Alfredo, Vegan Arugula Pesto Alfredo, and Vegan White Bean Marinara.

About Victoria Fine Foods

Victoria Fine Foods is a Brooklyn- based company founded in 1929. As the #1 slow kettle cooked pasta sauce manufacturer in the U.S., Victoria uses fresh ingredients for their specialty Italian sauces and condiments. Using traditional cooking methods, Victoria sauces are slow kettle-cooked in small batches to ensure rich flavor and a homemade taste. Committed to their values of quality, honesty, authenticity, and community, Victoria believes that ingredients come first.

To learn more about Victoria Fine Foods please visit or on Facebook ( and Twitter (

About The Non-GMO Project

The Non-GMO Project, a non-profit 501(c)3 organization, offers North America’s only third party verification and labeling for non-GMO (genetically modified organism) food and products. There are currently more than 33,000 Non-GMO Project Verified products from nearly 2,000 brands, representing well over $12 Billion in annual sales. Non-GMO Project Verified is currently one of the fastest growing labels in the natural food sector, and increasingly is an attribute sought by conventional brands as well.

CocoTherapy® Earns Non-GMO Project Verification

Tuesday, June 9th, 2015

CT_Non-GMO Project Products_72dpi_RGBCocoTherapy Coconut Oil and Coconut Chips are paving the way for pet products by becoming Non-GMO Project Verified

Oscar Newman LLC is pleased to announce that their foundation line of CocoTherapy brand of products, Organic Virgin Coconut Oil and Organic Coconut Chips are now Non-GMO Project Verified, emphasizing the brands promise to create the purest products possible with complete transparency to their ingredients. The Non-GMO Project offers North America’s only independent verification for products made according to rigorous best practices for GMO (genetically modified organisms) avoidance.

In addition to being USDA certified organic, being Non-GMO Project Verified is an additional layer to ensure the safest products possible. Being Non-GMO Project Verified includes procedural safeguards such as, but not limited to, ingredient segregation and traceability to prevent contamination. CocoTherapy is demonstrating leadership in the pet industry by earning Non-GMO Project Verification for their Organic Virgin Coconut Oil and Organic Coconut Chips.

“Research shows that a majority of pet owners are very concerned about genetically modified organisms (GMOs) in their food, which is why CocoTherapy is committed to producing pet products made from the purest ingredients,” says Charisa Antigua, Oscar Newman LLC CEO and co-founder. “Since the beginning, the integrity of our ingredients has been our top priority. We are fully committed to using only the highest quality ingredients and providing complete transparency about our ingredients to our customers. Earning the Non-GMO Project Verification further demonstrates our commitment, and we’re very proud of this accomplishment.”

Contrary to industry claims, GMOs have never been properly tested for safety. With GMOs now present in more than 80% of conventional processed foods, choosing Non-GMO-Project Verified products is the most reliable way to ensure that pet owners are avoiding GMO ingredients.


About CocoTherapy® – CocoTherapy is Oscar Newman LLC’s line of organic pet coconut-based supplements and treats. To learn more about CocoTherapy® and find a store near you, please visit

Contact: Charisa Antigua
Phone: 630.406.1400
Web: |

Biotta® Full U.S. Line Receives Non-GMO Project Verification

Thursday, June 4th, 2015

Biotta_Logo_ENBiotta®, the Swiss pioneer in high-quality, all natural juices, announced today that its Biotta Beet Juice is now USDA Organic, denoting that the product meets all federal USDA guidelines for organic agriculture, harvesting and processing. Biotta continues working to certify all U.S. items as USDA Organic, and expects that the remaining items will be certified shortly.

In addition, Biotta announced that its full line of U.S. juices has been verified by the Non-GMO Project. Meaning that these items have met the consensus-based standard that includes GMO risk assessment, traceability, segregation and testing at critical control points to verify that ingredients are not genetically modified. The Non-GMO Project is a non-profit organization that offers North America’s only independent review of products seeking non-GMO verification.

“As a name synonymous with quality, Biotta juices have been certified Swiss Organic for more than 50 years,” commented Matt Herzog, President of Biotta’s U.S. distributor. “The addition of the USDA Organic symbol to our Biotta Beet Juice, in addition to our Swiss Organic and EU Organic designations, as well as our new Non-GMO Project verification, gives consumers remarkable assurance of our commitment to the highest agricultural and production practices.”

Biotta Juices, packaged in 16.9 fl. oz. (500mL) bottles, as well as 32 fl. oz. for Beet, are available in the natural juice section. To learn more, go to


About Biotta Juices:
Since 1957, Biotta (“bee-AH-tah”) has been a pioneer in high-quality, 100% all-natural juices. From its original production location on Lake Constance in northern Switzerland, Biotta makes juices from locally grown, field-ripened produce using completely natural processing methods including low-heat pasteurization. Available in the U.S. in 10 varieties, Biotta “functional juices” promote optimal health, enabling consumers to enjoy “All the goodness of nature in a bottle.” Biotta Beet Juice is USDA Organic, and all U.S. Biotta juices are Non-GMO Project Verified. Biotta juices are available in both natural and mainstream grocers throughout the U.S. For more information, visit

Nicole Friedman

Hooray Purée Earns Non-GMO Project Verification!

Wednesday, June 3rd, 2015

image001Hooray Puree, an Illinois-based 100% Organic single ingredient vegetable purée company, is proud to announce they have recently earned the Non-GMO Project Verification on all of their products. Current varieties include carrot, spinach and butternut squash.

Krista Ward, Hooray Purée CEO, said, “We are very proud to include the Non-GMO Project Verified logo on all of our packaging, marketing materials and website. It will join our other certifications of USDA Organic and Kosher in addition to remaining Gluten Free and Grown in the USA which is important to our customers.”

Hooray Purée’s Verified products are produced in compliance with the Non-GMO Project Standard—following rigorous best practices for GMO avoidance, including segregation and traceability to prevent contamination. GMOs are plants or animals that have been genetically engineered with DNA from bacteria, viruses, and other animals and plants. These experimental combinations of genes cross the natural species barrier and have not been proven safe.


About Hooray Purée: Hooray Purée is a privately held company based in Chicago, Illinois, creating shelf‐stable (non‐refrigerated) pouches of 100% organic vegetable purées, with no added preservatives, flavorings, ascorbic acid, nutritional fortification or coloring, which tastes as if you had just puréed it yourself. Easy to use, Hooray Purée uses sustainable farming methods, the latest packaging technology and is currently available for consumers, schools, hospitals and restaurants.

For Hooray Purée media inquiries:
Julee White
Testarossa Entertainment


Snack Factory® Pretzel Crisps® Now Non-GMO Project Verified

Tuesday, June 2nd, 2015

SF PC Logo BW without LineNew designation highlights Pretzel Crisps’ dedication to simple, natural ingredients

Snack Factory® Pretzel Crisps®, the world’s first – and the original – flat-baked pretzel cracker, today announces that it has achieved Non-GMO Project Verification from The Non-GMO Project. Snack Factory Pretzel Crisps have long been known as a popular “better for you” snack option and the brand is now solidifying its commitment to providing quality, wholesome offerings by taking steps to become a completely clean food.

“For more than a decade, Pretzel Crisps have led the snack category with innovative products that consumers love, so earning the Non-GMO Project Verification was a natural progression for us,” said Peter Michaud, Senior Vice President and General Manager of the Clearview Foods Division of Snyder’s-Lance. “We remain committed to making the most delicious, wholesome snacks that we possibly can, and we’re proud to be working with the Non-GMO Project to evolve the entire Snack Factory portfolio to reflect a clean, Non-GMO Project Verified seal.”

Snack Factory Pretzel Crisps received Non-GMO Project Verification after a rigorous testing process to ensure that all ingredients met the Non-GMO Project’s heightened standards. Made with a simple ingredient list, Non-GMO Project Verified Pretzel Crisps will have the same great taste and crunch that fans have grown to love. Snack Factory will begin introducing Non-GMO Project Verified versions of its popular Original, Everything, Sesame and Original Minis Pretzel Crisps across retailers nationwide, as well as Non-GMO Project Verified Classic and Supreme Pretzel Crisps which are available at natural food stores, starting in Fall 2015.

Made with high-quality, all-natural ingredients, Snack Factory Pretzel Crisps are only 110 calories per serving and contain no saturated fat, trans fat, cholesterol, preservatives, artificial flavorings or colors. Non-GMO Project Verified Pretzel Crisps may be found in the deli section at local grocery stores nationwide. For more information about the entire Pretzel Crisps range, please visit:


Since 2004, Snack Factory® Pretzel Crisps® have reinvented the pretzel category, winning over the hearts and taste buds of snackers everywhere as the world’s first – and the original – pretzel-shaped cracker. Snack Factory Pretzel Crisps are made with naturally nutritious and simple ingredients, without any trans fat, saturated fat or cholesterol. With dozens of delicious and savory flavors to choose from, it’s no wonder Snack Factory Pretzel Crisps are the go-to snack for dipping, topping, pairing and sharing!

Snyder’s-Lance, Inc., headquartered in Charlotte, NC, manufactures and markets snack foods throughout the United States and internationally. Snyder’s-Lance’s products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks. Snyder’s-Lance has manufacturing facilities in North Carolina, Pennsylvania, Indiana, Georgia, Arizona, Massachusetts, Florida, Ohio and Wisconsin. Products are sold under the Snyder’s of Hanover®, Lance®, Cape Cod®, Snack Factory® Pretzel Crisps®, Late July®, Krunchers!®, Tom’s®, Archway®, Jays®, Stella D’oro®, Eatsmart™, O-Ke-Doke®, and other brand names along with a number of third party brands. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels. LNCE-G

Tracy Dabakis
Marlo Marketing

Foley’s Candies Receives Non-GMO Project Verification

Monday, June 1st, 2015

Foleys logo brown and goldFoley’s Candies Ltd., a leading Canadian manufacturer of fine chocolate products for more than 40 years, is pleased to announce the recent Non-GMO Project Verification of three products: Dark Chocolate Chips, Dark Chocolate Slices and Dark Cookie Chunks.

The products and their ingredients have obtained this prestigious status after a rigorous review process by the Non-GMO Project; North America’s only independent verification for GMO (Genetically Modified Organism) avoidance.

Our Verified products are produced in compliance with the Non-GMO Project Standard – that means ongoing testing of all GMO risk ingredients, facility inspections and an annual audit to ensure we’re meeting the highest possible standards for GMO avoidance.

“We are proud of our products and are continually striving for higher quality standards”, said company President Brian Hurl. “Our newly Non-GMO Project Verified products are just one more validation for our efforts. We believe that people have the right to know what is in their food, and are proud to offer clean label choices.”

All Verified products are available in bulk for distribution to bakery, grocery, wholesale, food service outlets and more. We also have private label capability for retail packaging.

In addition to our Non-GMO Project Verified products, Foley’s Candies is SQF Level 2, GFSI and Kosher Certified.

Find out more about Foley’s Candies at or 1-888-236-5397.


Foley’s Candies Ltd.
11520 Horseshoe Way
Richmond, BC, V7A 4V5 Canada
Phone: (604) 274-2131
Fax: (604) 275-1682

Pure Seed Products Become Non-GMO Project Verified

Friday, May 29th, 2015


Pure Seed is proud to announce that many of its grass seed products are Non-GMO Project Verified, and eventually the entire suite of forages will be Verified. In order to use the nationally recognized Non-GMO Project Verified seal, all ingredients must meet best practices for GMO avoidance based on their rigorous Standard.

GMOs, or “genetically modified organisms”, are plants or animals that have been genetically engineered with DNA from bacteria, viruses, or other animals and plants—crossing beyond the natural species barrier—and there is a global debate regarding the health and environmental impacts of these organisms.

Increasingly, end-users of grass and forage seed products are asking if the seeds they are using are non-GMO. “Pure Seed has a proud history of non-GMO breeding successes,” says President of Pure Seed Crystal Rose-Fricker. “Having North America’s only independent third-party non-GMO verification attest to the non-GMO status of Pure Seed products is an important step in assuring the end-user that the products they purchase provide GMO transparency.”

Megan Westgate, Executive Director of the Non-GMO Project, talks about the significance of the non–GMO movement globally: “Currently more than 60 countries around the world have significant restrictions or outright bans on the sale or production of GMOs. In the absence of mandatory labeling in the U.S. and Canada, the Non-GMO Project was created to give consumers, manufacturers and supply markets the informed choice they deserve.” Pure Seed ships millions of pounds of seeds internationally every year, and international users are becoming confused as to whether or not U.S. forage seeds are GMO.

Non-GMO Project Verified Pure Seed forages include Cowgirl Forage Tall Fescue, Tetragain Perennial Ryegrass, Spring Green Festulolium, Chilly Verde Forage Bermudagrass, Big Blue Forage Bluegrass and Giant Redtop Bentgrass, with many other forage and turfgrass varieties pending verification. Look for the official Non-GMO Project Verified seal at your local seed supplier this spring.


To learn more about Pure Seed non-GMO products email

About Pure Seed

Pure Seed is recognized as one of the world’s leading innovators in the grass seed business in researching, marketing, producing and bringing to market proprietary turf and forage grasses. The company also focuses on seed services such as coating and packaging. Pure Seed was originally established in 1970, and is located in Canby, Oregon.

Pure Seed
Contact: Sam Cable
Phone: 503.651.2130
Office: 503.651.2130 | Fax: 503.651.2351
Mail: PO Box 250, Hubbard, OR 97032
Ship: 29975 S. Barlow Rd., Canby, OR 97013

Zevia Soda Receives Non-GMO Project Verification and Goes Color Free

Thursday, May 21st, 2015

Zevia Cola Can and Non-GMO Logo




All 17 Stevia-Sweetened Zevia Flavors Will Be Non-GMO Project Verified 

Zevia, the first and leading zero calorie, naturally sweetened soda brand, has changed its formulas to become color-free, including caramel color, and has received Non-GMO Project Verified status. Zevia, already the most rapidly growing within the top 15 Low/Zero Calorie Soda brands* and the only independent brand in this group, now challenges the category standard with Non-GMO Project Verification.

“Shoppers want four things from the sodas they drink: flavors, bubbles, sweetness and enjoyment,” said Zevia CEO Paddy Spence. “But they don’t want artificial sweeteners, artificial preservatives, artificial flavors, GMO ingredients and caramel color. We are the first brand to deliver on the core promise of the soda category, without the ingredients that consumers don’t want.”

Over the course of Zevia’s two-and-a-half year path to become Non-GMO Project Verified, the brand conducted extensive consumer research, and found that coloring was also an important issue to diet soda drinkers. The decision was clear. Zevia had previously used caramel color in its Colas, Ginger Root Beer, Ginger Ale, Dr. Zevia and Cream Soda, and natural colors in its Mountain Zevia and Grapefruit Citrus flavors. All 17 flavors in the Zevia soda lineup will now be color-free, while continuing to use plant-based sweeteners stevia and monk fruit.

“Today’s consumers are more sophisticated than ever before, and they want authentic, transparent brands that respond to their concerns,” said Spence. “Zevia has grown rapidly because of our commitment to continuously raising the bar on ‘clean’ ingredients. We are excited to lead the soda category in a bold new direction, and see this as an important step in changing the way Americans think about soda.”

Zevia’s new clear, Non-GMO Project Verified formulas will begin production starting in Q2 2015, throughout the United States and Canada in more than 20,000 retailers, including Whole Foods Market, Sprouts Farmers Markets, Safeway, Kroger, Super Target and many other natural and grocery stores nationwide. The new soda cans will feature a “No Caramel Color” band around the top and the Non-GMO Project Verified logo. Studio Number One, the commercial agency of street artist Shepard Fairey, designed the updated cans and branding assets.

*Data according to SPINS/IRI, in the Total US Food (Supermarket) channel for the 52 weeks ending March 22, 2015


About Zevia

Zevia is the first beverage brand exclusively focused on offering naturally sweetened, zero calorie beverages. With natural formulas that are certified vegan, Kosher and gluten free, Zevia is sold at more than 20,000 grocery, natural and specialty food stores in the United States and Canada. Please visit to learn more about Zevia. Follow Zevia on Twitter, Instagram and on Facebook at

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Extension PR
Gabi Hurwitz: