Archive for the ‘News’ Category

Zevia Soda Receives Non-GMO Project Verification and Goes Color Free

Thursday, May 21st, 2015

Zevia Cola Can and Non-GMO Logo




All 17 Stevia-Sweetened Zevia Flavors Will Be Non-GMO Project Verified 

Zevia, the first and leading zero calorie, naturally sweetened soda brand, has changed its formulas to become color-free, including caramel color, and has received Non-GMO Project Verified status. Zevia, already the most rapidly growing within the top 15 Low/Zero Calorie Soda brands* and the only independent brand in this group, now challenges the category standard with Non-GMO Project Verification.

“Shoppers want four things from the sodas they drink: flavors, bubbles, sweetness and enjoyment,” said Zevia CEO Paddy Spence. “But they don’t want artificial sweeteners, artificial preservatives, artificial flavors, GMO ingredients and caramel color. We are the first brand to deliver on the core promise of the soda category, without the ingredients that consumers don’t want.”

Over the course of Zevia’s two-and-a-half year path to become Non-GMO Project Verified, the brand conducted extensive consumer research, and found that coloring was also an important issue to diet soda drinkers. The decision was clear. Zevia had previously used caramel color in its Colas, Ginger Root Beer, Ginger Ale, Dr. Zevia and Cream Soda, and natural colors in its Mountain Zevia and Grapefruit Citrus flavors. All 17 flavors in the Zevia soda lineup will now be color-free, while continuing to use plant-based sweeteners stevia and monk fruit.

“Today’s consumers are more sophisticated than ever before, and they want authentic, transparent brands that respond to their concerns,” said Spence. “Zevia has grown rapidly because of our commitment to continuously raising the bar on ‘clean’ ingredients. We are excited to lead the soda category in a bold new direction, and see this as an important step in changing the way Americans think about soda.”

Zevia’s new clear, Non-GMO Project Verified formulas will begin production starting in Q2 2015, throughout the United States and Canada in more than 20,000 retailers, including Whole Foods Market, Sprouts Farmers Markets, Safeway, Kroger, Super Target and many other natural and grocery stores nationwide. The new soda cans will feature a “No Caramel Color” band around the top and the Non-GMO Project Verified logo. Studio Number One, the commercial agency of street artist Shepard Fairey, designed the updated cans and branding assets.

*Data according to SPINS/IRI, in the Total US Food (Supermarket) channel for the 52 weeks ending March 22, 2015


About Zevia

Zevia is the first beverage brand exclusively focused on offering naturally sweetened, zero calorie beverages. With natural formulas that are certified vegan, Kosher and gluten free, Zevia is sold at more than 20,000 grocery, natural and specialty food stores in the United States and Canada. Please visit to learn more about Zevia. Follow Zevia on Twitter, Instagram and on Facebook at

Media Contact
Extension PR
Gabi Hurwitz:

Sucroal S.A. receives Non-GMO Project Verification

Tuesday, May 12th, 2015

sucroal altaSucroal S.A. has recently achieved Non-GMO Project Verified status on its citric acid product line.

“Our work with the Non-GMO Project is a natural extension to our sustainability program. Sucroal is dedicated to providing the best of product quality combined with social, commercial and environmental responsibility,” stated General Manager, Eduardo Garcia. Gonzalo Dominguez, Quality Assurance Manager, said, “Although Sucroal has undergone numerous accreditations, the Non-GMO Project Verification provides our customers a clear point of quality differentiation from our competition.”

Sucroal S.A. is a privately held Colombian company owned by the Ardila Lulle Group. Sucroal products are produced from sugar cane grown and milled within the group. Sugar cane is transformed into products through highly efficient and innovative processes. These products include: citric acid, sodium, potassium, calcium, magnesium and zinc citrates. Sucroal also produces ethanol, acetic acid, ethyl acetate, isopropyl acetate, triethyl citrate, acetyl tributyl citrate as well as others.

Sucroal is a leader in providing customer driven solutions for the food, beverage and pharmaceutical industries. For more information please visit:



Curt Poulos, Commercial Executive
+1(630) 200-1326
Alfredo Usubillaga, Marketing Manager

LAKANTO® Monk Fruit Sweetener Now Non-GMO Project Verified

Wednesday, April 29th, 2015


Saraya Canada proudly announced today that LAKANTO® Monk Fruit sweetener has been verified by the Non-GMO Project.

“We aim to provide our customers with the best tasting, healthiest and most reliable products we can,” said Margarita Valou, President of Saraya Canada. “Having the Non-GMO Project’s trusted third-party verification reflects our commitment to health, nature and transparency.”

LAKANTO® was specially formulated to closely match the taste, sweetness and versatility of sugar. It contains erythritol, made from fermented glucose from certified non-GMO corn and pure extracts of Monk Fruit, a fruit famous for its non-caloric sweetness components.

LAKANTO® is vegan, gluten free and certified Kosher, and in 2014, it was declared a USA Taste Champion by the American Masters of Taste, a prestigious national panel of corporate and executive chefs.

“We fully support the movement toward safe, natural food and are grateful for the work of the Non-GMO Project in establishing a trusted standard,” added Ms. Valou.

The sweetener comes in two varieties: LAKANTO® Classic, with clean sweetness just like plain white sugar, and LAKANTO® Golden, which has a robust brown sugar taste. Both varieties have no aftertaste and can be used just like sugar.

All LAKANTO® products are produced in compliance with the Non-GMO Project Standard, meaning the company follows rigorous best practices for avoiding GMO contamination, and that the ingredients do not contain any GMOs.

About Saraya Canada

Based in Vancouver, British Columbia, Canada, Saraya Canada Co. Ltd. is the North American branch of SARAYA Co. Ltd., a Japan-based international health and sanitation company known for its natural products and outstanding corporate environmental record. Since the 1950s, SARAYA has worked toward a healthier world through personal and medical hygiene, ecological conservation, and innovations in health foods.

About the Non-GMO Project

The Non-GMO Project offers North America’s only independent verification for products made according to rigorous best practices for GMO avoidance. With GMOs now present in more than 80% of conventional processed food, choosing Non-GMO Project Verified is the most reliable way for your family to avoid GMOs.

GMOs are plants or animals that have been genetically engineered with DNA from bacteria, viruses, and other animals and plants. These experimental combinations of genes cross the natural species barrier and have not been proven safe.


More information
Media Contact
Margarita Valou, President, Saraya Canada Co. Ltd.

Not Your Sugar Mamas Earns Non-GMO Project Verification

Tuesday, April 28th, 2015

FINAL LOGO_chocolate-01Not Your Sugar Mamas is excited to announce that their line of handmade chocolate superfood bars is now Non-GMO Project Verified, emphasizing the brand’s promise to create the purest products possible with complete transparency to their ingredients.

Founded in 2011 by Bennett Coffey and Ky Keenan, Not Your Sugar Mamas is a raw chocolate company based on Martha’s Vineyard in Massachusetts. Coffey, a graduate of the School of Integrative Nutrition, believes in the superfood powers of raw chocolate and is on a mission to share it with the world. Her chocolate bar creations are raw, maintaining the nutritional integrity of the ingredients, as well as gluten-free, vegan, kosher and certified organic.

Not Your Sugar Mamas sources their ingredients locally whenever possible and buys only fair-trade raw cacao through direct trade partnerships with their growers. Co-founder Ky Keenan sees the Non-GMO Project Verification as a big win for Not Your Sugar Mamas: “Since the beginning, the integrity of the ingredients that comprise our products have been our number one priority. We are fully committed to using only the highest quality and providing complete transparency about our ingredients to our customers. Earning the Non-GMO Project Verification further demonstrates our commitment and we’re very proud of this accomplishment.”

The Non-GMO Project offers North America’s only independent verification for products made according to rigorous best practices for GMO (genetically modified organisms) avoidance. The Not Your Sugar Mamas products that have earned the Non-GMO Project Verified seal are:

  • Coconut Crunch Handmade Chocolate Superfood
  • Ginger Pomegranate Handmade Chocolate Superfood
  • Lavender Sea Salt Handmade Chocolate Superfood
  • Pure & Simple Handmade Chocolate Superfood
  • Rose Maca Handmade Chocolate Superfood
  • Salted Caramel Handmade Chocolate Superfood

Harvest Soul Organic Chewable Juices Earns Non-GMO Project Verification

Monday, April 27th, 2015

Harvest-Soul-Chewable-Juice-Logo-JPGFirst-ever USDA organic line of chewable fruit and vegetable juice hits key milestone by earning natural and organic standard of excellence mark.

Fresh Promise Foods, Inc. (OTC: FPFI), a Georgia-based natural and organic health and wellness company, announced today that its wholly owned subsidiary, Harvest Soul, Inc., maker of organic chewable juices, recently earned the Non-GMO Project Verification on their Green Fusion and Tropical Fusion Chewable Juices.

Kevin P. Quirk, Fresh Promise Foods CEO and Harvest Soul President, said, “When we started out on this mission of providing ultra-healthy fruit and vegetable juices, we knew we needed two things. First, we needed to be USDA Organic certified, which we achieved last year, and secondly, we needed to be verified by the Non-GMO Project. Non-GMO Project Verified is so much more than just a badge; it is a symbol that tells our consumers our company has a commitment to transparency and providing products that avoid genetically modified organisms (GMOs).”

Harvest Soul Chewable Juices will be phasing in new packaging over time that will include the Non-GMO Project Verification logo. The logo will alert consumers of this significant point-of-difference, making it easier for them to choose wisely when shopping.

Harvest Soul Organic Chewable Juices are sold in 12 ounce bottles, and are currently available at Whole Foods Markets in two great tasting flavors, Green Fusion and Tropical Fusion. Harvest Soul Organic Chewable Juices are blends of fruits and vegetables, mixed in with perfectly sized bits of seeds, nuts and berries. They are packed with fiber and protein, are never made from concentrates, and have no added flavors or sugar. The juices are also available online at


For More Information, Contact:

About Fresh Promise Foods Inc.

Based in Atlanta, Ga, Fresh Promise Foods and its subsidiaries seek to be the catalyst to a better quality of life by offering health and wellness solutions that make sense and fit into the everyday lives of all consumers. Focused on three key strategic areas, Food Technology, Consumer Products and Value Added, Fresh Promise Foods will set itself apart from the competition by marrying innovative technology and product development with perceptive marketing and sales service strategy.

About Harvest Soul Inc.

Harvest Soul Inc., a wholly owned subsidiary of Fresh Promise Foods, creates organic food and beverages from some of the world’s healthiest ingredients. Harvest Soul’s new line of Chewable Juices is a nutritionally dense combination of fiber-rich vegetables and fruits mixed with bits of chewable seeds, nuts and berries. These revolutionary juices promote chewing, which jumpstarts digestion and promotes better nutrient absorption. All Harvest Soul juices are HPP Fressurized™, preserving “straight from the harvest” freshness and nutrients not possible with heat pasteurization. The Company’s high standards permeate all aspects of its business, from the highest quality ingredients to the latest in food technology. Harvest Soul organic juices feed the body, mind and soul (

About the Non-GMO Project

The Non-GMO Project is a non-profit organization committed to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices.

Safe Harbor Statement

Except for statements of historical fact, the matters discussed in this press release are forward-looking, and are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements made herein regarding the intent, belief or current expectations of Fresh Promise Foods, Inc./Harvest Soul, Inc. are forward-looking statements that reflect numerous assumptions, risks and uncertainties, many of which are beyond our control, and any of which could cause our actual future results to differ materially from our stated expectations today. Prospective investors are cautioned that our forward-looking statements are never guarantees of future performance. Important factors currently known to management that could cause our actual future results to differ materially from those indicated in our forward-looking statements today include our limited operating history, fluctuations in our operating results, our ability to compete successfully and our ability to attract necessary capital on satisfactory terms. Except as required by applicable law, we undertake no obligation to update or revise our forward-looking statements to reflect changed assumptions, the occurrence of unanticipated future events or changes in our future operating results.

Artisan Tropic Earns Non-GMO Project Verification

Thursday, April 23rd, 2015

logoHealthy snack company Artisan Tropic is pleased to announce that their snacks have officially become Non-GMO Project Verified. This reaffirms their commitment to providing healthy snacks for people.

The Non-GMO Project is North America’s only third-party verification and labeling organization for non-GMO food and products. GMOs, or “genetically modified organisms,” are plants or animals that have been genetically engineered with DNA from bacteria, viruses, and other animals and plants. These experimental combinations of genes cross the natural species barrier and have not been proven safe.

Artisan Tropic was founded 10 months ago. It is growing quickly, and its goal and mission is to provide people with healthy snack alternatives from the tropics. Artisan Tropic is a small family owned business that started because of a family member’s sickness. The family realized how important food is and the vital part it plays in our lives and health. They then came out with their own line of healthy snacks. All of their products are also Paleo Certified and extremely allergy friendly. Their promise to their customers is to keep providing them with snacks they can indulge in and not feel guilty or sick after.

Make sure to check out their website for more information on their products, interesting health articles that explain why they use the ingredients they use in their snacks and for delicious recipes.


For more information, contact:

Maria Guzman
Artisan Tropic LLC

Paleo Passion Pops Earns Non-GMO Project Verification

Wednesday, April 15th, 2015

Paleo Passion Foods Logo smallerPaleo Passion Foods offers health-conscious consumers a chance to enjoy a frozen treat without added chemicals, processed sugars, and harmful ingredients. The all-natural ice pop uses wholesome fruit and vegetables to provide a sweet, refreshing and healthy snack.

Paleo Passion Foods is proud to announce that all 7 Paleo Passion Pop flavors are Non-GMO Project Verified, further emphasizing the company’s mission to provide healthier, safer products for consumers. With genetically modified ingredients currently flooding our food system and the risks associated with GMO foods, we are happy to be able to provide consumers with a product that meets the Non-GMO Project’s strict Standard for GMO avoidance.

Paleo Passion Pops continue to make waves in the frozen food department, offering a product that is all-natural, gluten-free, dairy-free, fat-free, vegan, and certified Kosher Pareve. In addition, superfoods such as chia seeds, ginger, and green tea are added, giving consumers even more health benefits from the already-nutritious treat.

The Non-GMO Project is North America’s only third-party verification and labeling organization for non-GMO food and products. The following Paleo Passion Pop flavors have been verified by the Non-GMO Project as being in full compliance with the Project’s rigorous Standard:

  • Apple Crisp
  • Strawberry Passion
  • Orange Mango
  • Pineapple Ginger
  • Green Passion
  • Blueberry Pomegranate
  • Chocolate Passion


About Paleo Passion Foods

At Paleo Passion Foods we care about one thing; making your body and your taste buds happy at the same time. Launched in 2014, Paleo Passion Foods developed out of a desire to provide wholesome, tasty foods to consumers who are looking to eat in a more natural, primal manner. We care deeply about what our consumers put into their bodies. That is why our products do not contain any added sugars or artificial sweeteners, nor do they contain artificial flavorings/colorings. The addition of our Non-GMO Project Verification only adds to our confidence that our product is safe, healthy, and delicious for our consumers.

Paleo Passion Pops are sold at retail locations across the U.S.

For more information and a store locator, visit us at Inquiries/questions regarding the product can be directed to

TruMarine™ Collagen Earns Non-GMO Project Verification by Leading Non-Profit Organization—The Non-GMO Project

Tuesday, April 14th, 2015

TruMarine-Collagen-Logo-WebNippi Collagen, a global leader in the production and supply of premium marine collagen peptides has been granted Non-GMO Project Verified status. The award verifies the non-GMO status of Nippi’s premium select grade TruMarine™ Collagen and gives Nippi the right to use the well recognized logo issued by the Non-GMO Project, a highly-regarded non-profit organization committed to preserving and building the non-GMO functional ingredient supply.

The Non-GMO Project Verified seal indicates that the raw material bearing the seal has gone through the rigorous process which includes traceability and testing of major ingredients at high risk for GMOs throughout the supply chain to ensure ingredient integrity through to the finished product. Greg Nielsen, VP and General Manager of Nippi Collagen NA Inc, states, “We are pleased to have received Non-GMO Product Verification. It is yet another validation of the sophisticated nature of TruMarine™ Collagen and Nippi’s commitment to introduce marine collagen to the global market. The Non-GMO Project’s Verified seal is North America’s only independent verification for products made according to best practices for GMO avoidance and the feedback from the market has been extremely positive.”

TruMarine™ premium select is produced from 100% fish scales, contains no skin and is odorless, colorless, and tasteless for an extremely high degree of purity compared to other forms of collagen. Marine-derived collagen attracts a larger market due to dietary preferences over beef, pork, and chicken in beauty and health products and is free from a risk of pathogens such as bovine spongiform encephalopathy and other animal induced diseases.

Type I collagen makes up 80% of our body’s collagen glycoprotein’s and is present in our skin, connective tissue framework, bones, joints, cornea, and blood vessels. TruMarine™ Collagen consists of small peptide molecules characterized by improved bioavailability and digestibility and contains a high concentration of high-nitrogen amino acids—glycine, proline, and hydroxyproline which have specific nutri-functional properties to support overall health beauty.

Clinical research has shown numerous benefits from the ingestion of collagen peptides on skin, joint and bone health. Studies reported that taking TruMarine™ Collagen regularly, improves skin moisture level, smoothness and suppleness and prevents signs of aging such as the formation of deep-winkles and fine lines as well as UVB-induced skin damage. TruMarine™ also promotes joint health by helping to repair joint matrix degeneration and improving long term joint comfort and mobility. Marine collagen has also been shown to help to restore bone mineral density and support healthy bone metabolism.

“We’re excited to be working with such dedicated raw material suppliers as Nippi Collagen,” says Megan Westgate, Executive Director of the Non-GMO Project. “The process to verify the non-GMO status of the supply chain shows a high level of commitment to transparency and to changing the overall supply chain. Nippi is taking a leadership role among raw material suppliers.”

Greg Nielsen, Vice President of Nippi Collagen NA adds, “The Non-GMO Project Verified seal allows consumers in North America access to clearly-labeled non-GMO functional food and dietary supplements. Quality ingredient suppliers will be moving down this path to achieve verification which allows for better transpanerency and information along the supply chain.”


About Nippi Collagen

Nippi Collagen is a leader in providing marine collagen peptides to the health and wellness market. As a global supplier, Nippi focuses on providing consistently high-quality products by implementing strict manufacturing standards without sacrificing environmental responsibilities. Nippi Collagen continually strives to improve and position itself as an innovator and global provider in natural, bioactive technologies. Research and Development is supported by the Research Institute of BioMatrix, (Tokyo, Japan) which continues to lead the world in the study of collagen peptides. For more information on Nippi Collagen NA Inc. please visit

Background on Collagen

Collagen is one of the most important structural substances in our bodies, accounting for 25 to 30% of its total protein. The body’s ligaments, tendons, bones and skeletal muscles are all held together by collagen, as well as by smooth muscle tissue including blood vessels, digestive tract and organs. It is also the main component of skin, bone, and cartilage. As we age, our body loses its ability to make collagen, and begins to break down. The skin sags and wrinkles, bones become brittle, joints become stiff and less flexible, and bodies become softer and have less tone.

Supplementing with collagen protein provides the body with the amino acids and peptides necessary to manufacture and support collagen. Collagens are the most abundant group of organic macro-molecules in the human body and because of their tensile strength, they perform numerous important structural functions, especially in connective tissues. Collagen proteins are essential in connective tissues of such organs as the heart, intestines, lungs, liver and kidneys; as protein matrix of the skeleton and its related structures (e.g. bones, teeth, tendons, cartilage and ligaments); and in fibrous matrix of skin and blood vessels.

Quite different from other protein sources, marine collagen peptides contain a unique combination and ratio of amino acids (protein), specifically, glycine, proline, hydroxyproline and arginine. This ratio of amino acids is the topic of clinical research studies and may hold important keys in product development and applications moving forward. In Japan alone, the Collagen Beauty market generates over $2.3B in sales and marine collagen is now the preferred form of collagen globally. Diet, age, stress, digestive system, and physical activity all affect our ability to provide the body with the nutritional raw materials it requires to properly support joint, bone and connective tissue health. Collagen is an essential component for those wanting to remain healthy and active throughout their life.

Non-GMO Project Continues to Expand Verification Capacity

Friday, April 3rd, 2015

Non-GMO Project VerifiedParticipants can now choose from four Technical Administrators (TAs)

The Non-GMO Project is pleased to announce the addition of two Technical Administrators to pilot programs for assessing products to be compliant with its Standard. Participants in the Non-GMO Project Verified program now have more choices when selecting a Technical Administrator.

Where Food Comes From, Inc. (WFCF) and SCS Global Services (SCS) have entered additional pilot training to become a Technical Administrator (TA) with the Non-GMO Project. The IMI Global division of WFCF recently completed a pilot program focused on animal-derived products and is approved to accept verification clients for these products.

WFCF will focus on non-animal derived products in its pilot. SCS will handle all types of products in its pilot. If participants are interested in these pilot programs, they can choose either WFCF or SCS as the TA during the verification inquiry process.

The role of Technical Administrators is to assess products for compliance with the Non-GMO Project Standard. This is comparable to the role organic certifiers play in the National Organic Program. In its pilot programs, the Project works closely with each Technical Administrator to provide training as the TA evaluates the products that qualify for participation in the pilot.

Megan Westgate, Executive Director for the Project, praised the progress of both WFCF and SCS.

“We’re proud to be working with the world’s leading certification bodies,” she said. “Our goal is to maintain market unity, ensuring that the term ‘Non-GMO’ remains synonymous with our rigorous standard. We are committed to offering partnership opportunities to all credible certifiers, and we are pleased to be expanding program capacity for companies wanting to verify their products.”

The Non-GMO Project’s original Technical Administrator was FoodChain ID. NSF International was added as a new Technical Administrator last year. With WFCF and SCS now evaluating products in pilot programs, and WFCF now approved to handle animal-derived products, the Non-GMO Project is working with a total of four TAs.

With more than 29,500 Non-GMO Project Verified products representing well over $11 Billion in annual sales, demand for the iconic butterfly label continues to surpass projections.

New and existing participating companies can explore their Technical Administrator options by completing a Verification Inquiry Form on the Non-GMO Project website.


About the Non-GMO Project

The Non-GMO Project is a non-profit organization committed to preserving and building sources of non-GMO products, educating consumers, and providing verified non-GMO choices. Click to learn more.

Contact: Caroline Kinsman
Phone: 877.358.9240, x112

Nutpods Secures Non-GMO Project Verified Status Prior to Launch

Friday, April 3rd, 2015

Nutpods-Logo-SmallerTaglineGreen Grass Foods, Inc. recently secured Non-GMO Project Verification for its first product, nutpods. The clean label dairy-free creamer made from almonds and coconuts will launch in late spring of this year. The product also carries Vegan, Gluten-free, and OU Kosher certifications.

The Non-GMO Project offers North America’s only independent verification for non-GMO products made according to rigorous best practices for GMO (genetically modified organism) avoidance. Verified products are produced in compliance with the Non-GMO Project Standard—that means ongoing testing of all GMO risk ingredients, facility inspections and an annual audit to ensure the highest possible standards for GMO avoidance.

GMOs, or “genetically modified organisms,” are plants or animals that have been genetically engineered with DNA from bacteria, viruses, and other animals and plants. These experimental combinations of genes cross the natural species barrier and have not been proven safe, according to the Non-GMO Project.

Green Grass Foods founder, Madeline Haydon, launched the company in November 2013 with a successful Kickstarter campaign that raised over $30,000.   She has since won the Dream Big America competition and the Zenith Award for people’s choice for best investment opportunity at the Zino Society, a prestigious angel investment group in Seattle.

Madeline decided to produce nutpods after carrying a homemade concoction of almond and coconut milks in her purse for years to use in her coffee. “I kept looking for the perfect rich and creamy dairy-free coffee creamer at the grocery store and never found it. After waiting 3 years, I decided to explore the idea of launching my own brand.”

The product is part of a growing demand for milk alternatives; many coffee shops now offer both soy and almond milk for their customers. Industry-leaders Dunkin’ Donuts and Peet’s Coffee have recently introduced almond milk in their stores, and Starbucks now serves coconut milk at some locations. nutpods, unlike other alternative creamers, is unsweetened to let consumers ‘create their perfect cup’ with their preferred sweetener at their own sweetness level. It also differs from the competition due to its richer, creamier texture and balanced taste.


For more information, please contact Michele at or 213-797-5586.